ENTER KNIGHTON

TitleENTER KNIGHTON
BrandLEGO APAC
Product / ServiceTOYS
CategoryE03. Innovative Use of Technology
EntrantLEGO APAC Singapore, SINGAPORE
Idea Creation MEDIAMONKS SINGAPORE Singapore, SINGAPORE
Production MEDIAMONKS SINGAPORE Singapore, SINGAPORE

Credits

Name Company Position
MediaMonks MediaMonks Creative Digital Production Partner

The Campaign

‘Enter Knighton’ is an experiential in-store installation that brought our target audience of kids into the virtual reality world of Knighton, introducing them to a new way to play. It comprises two parts: a VR Standee and a Power Up Portal. The Power Up Portal is a gaming portal that utilizes a motion-tracking camera to allow kids to try their hand at slaying monsters. After working through 3 levels of game play, they earn a shield that can be captured and saved in the Merlok 2.0 game mobile app. This gave them greater affinity for the LEGO Nexo Knights and ensured longevity for both the game and toy.

Creative Execution

The seamless gaming experience on the Power Up Portal was achieved a motion tracking camera and specially designed shield and wand controllers, each kid could select and then control a character inside the game. This game installation showcases a full 3D world, featuring the 5 LEGO NEXO Knights, an army of lava monsters, the evil Jestro and his general Burnzie. Built from scratch, the in-game models are provided with all the details we know from the real toys. The result is a responsive game that provided 90s seconds of high-energy engagement without a hitch.

Links

Website URL