Title | THE RESPONSIVE LOOKBOOK |
Brand | DIESEL |
Product / Service | CLOTHING |
Category | A01. Interface & Navigation (UI) |
Entrant | FRED & FARID SHANGHAI, CHINA |
Idea Creation | FRED & FARID SHANGHAI, CHINA |
Media | FRED & FARID SHANGHAI, CHINA |
PR | FRED & FARID SHANGHAI, CHINA |
Production | FRED & FARID SHANGHAI, CHINA |
Name | Company | Position |
---|---|---|
Fred & Farid | FRED & FARID | Chief creative officers |
Laurent Leccia | FRED & FARID | Creative director |
Nix Xiong | FRED & FARID | Copywriter |
Laurent Leccia | FRED & FARID | Art Director |
Pauline Salendre | FRED & FARID | Digital agency producer |
Erick Alonso | FRED & FARID | Digital agency producer |
Pierrick Jegou | FRED & FARID | Photographer |
Yannick Landry | FRED & FARID | Developper |
Christophe Archaimbault | Diesel | Brand supervisor |
Tracy Wang | Diesel | Brand supervisor |
Claudia Anegon | FRED & FARID | Agency supervisor |
Adam Nait | FRED & FARID | Agency supervisor |
Mylene Boutonnet-Tranier | FRED & FARID | Agency supervisor |
DIESEL TA: SMART REBELS, THEY LIKE TO BREAK THE RULES, TO THINK OUT OF THE BOX AND HATE BEING TOLD WHAT TO DO, THINK AND WEAR; THEY DO WHAT THEY WANT, WHEN THEY WANT, THE WAY THEY WANT. WE HAS WORKED ON A CREATIVE IDEA THAT FULLY EXPRESSES THE PRODUCT FEATURE OF JOGG JEAN MEANWHILE IS ABLE TO INTERACT WITH CONSUMERS IN A PLAYFUL WAY. DIESEL JOGGJEANS PERFECTLY RESPOND TO ANY MOVEMENT OF YOUR BODY. HOW CAN WE DIGITALLY DEMONSTRATE IT? SIMPLY BY USING THE RESPONSIVE TECHNOLOGY.
6TH OF JULY, WE LAUNCH THE WEBSITE USING RESPONSIVE TECHNOLOGY. DIESEL JOGG JEANS PRODUCT FOLLOWS YOUR MOVEMENT, EVEN THE MOST EXTREME. TO DEMONSTRATE THAT ON DIGITAL MEDIA WE PARTNERED WITH A CONTORTIONIST, AND USED RESPONSIVE TECHNOLOGY LIKE NEVER BEFORE. WE HAVE CREATED THE RESPONSIVE BODY ; A WEBSITE, ON WHICH YOU CAN CONTORT A MODEL, USING THE RESPONSIVE TECHNOLOGY. WHEN YOU CHANGE THE SIZE OF YOUR WINDOW YOU CAN ENJOY EVERY TIME A DIFFERENT CONTORTION THAT PERFECTLY FITS THE SIZE OF THE WINDOW