THE RESPONSIVE LOOKBOOK

TitleTHE RESPONSIVE LOOKBOOK
ClientDIESEL
Product / ServiceCLOTHING
CategoryA01. Interface & Navigation (UI)
EntrantFRED & FARID SHANGHAI, CHINA
Idea Creation FRED & FARID SHANGHAI, CHINA
Media FRED & FARID SHANGHAI, CHINA
PR FRED & FARID SHANGHAI, CHINA
Production FRED & FARID SHANGHAI, CHINA

The Campaign

DIESEL TA: SMART REBELS, THEY LIKE TO BREAK THE RULES, TO THINK OUT OF THE BOX AND HATE BEING TOLD WHAT TO DO, THINK AND WEAR; THEY DO WHAT THEY WANT, WHEN THEY WANT, THE WAY THEY WANT. WE HAS WORKED ON A CREATIVE IDEA THAT FULLY EXPRESSES THE PRODUCT FEATURE OF JOGG JEAN MEANWHILE IS ABLE TO INTERACT WITH CONSUMERS IN A PLAYFUL WAY. DIESEL JOGGJEANS PERFECTLY RESPOND TO ANY MOVEMENT OF YOUR BODY. HOW CAN WE DIGITALLY DEMONSTRATE IT? SIMPLY BY USING THE RESPONSIVE TECHNOLOGY.

Creative Execution

6TH OF JULY, WE LAUNCH THE WEBSITE USING RESPONSIVE TECHNOLOGY. DIESEL JOGG JEANS PRODUCT FOLLOWS YOUR MOVEMENT, EVEN THE MOST EXTREME. TO DEMONSTRATE THAT ON DIGITAL MEDIA WE PARTNERED WITH A CONTORTIONIST, AND USED RESPONSIVE TECHNOLOGY LIKE NEVER BEFORE. WE HAVE CREATED THE RESPONSIVE BODY ; A WEBSITE, ON WHICH YOU CAN CONTORT A MODEL, USING THE RESPONSIVE TECHNOLOGY. WHEN YOU CHANGE THE SIZE OF YOUR WINDOW YOU CAN ENJOY EVERY TIME A DIFFERENT CONTORTION THAT PERFECTLY FITS THE SIZE OF THE WINDOW

Credits

Name Company Position
Fred & Farid FRED & FARID Chief creative officers
Laurent Leccia FRED & FARID Creative director
Nix Xiong FRED & FARID Copywriter
Laurent Leccia FRED & FARID Art Director
Pauline Salendre FRED & FARID Digital agency producer
Erick Alonso FRED & FARID Digital agency producer
Pierrick Jegou FRED & FARID Photographer
Yannick Landry FRED & FARID Developper
Christophe Archaimbault Diesel Brand supervisor
Tracy Wang Diesel Brand supervisor
Claudia Anegon FRED & FARID Agency supervisor
Adam Nait FRED & FARID Agency supervisor
Mylene Boutonnet-Tranier FRED & FARID Agency supervisor
Links
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