HISTORY COMES ALIVE

Silver Spike

Demo Film

Presentation Image

TitleHISTORY COMES ALIVE
ClientINTEL
Product/ServiceINTEL REALSENSE
CategoryC03. Omni-Channel Storytelling
EntrantJ. WALTER THOMPSON BEIJING, CHINA
Idea Creation J. WALTER THOMPSON BEIJING, CHINA

The Campaign

Intel awaken the ancient history in China using newest technology. Realsense Technology bridges the past and the future by turning the user to experience as the historical hero in the actual location in History.

Creative Execution

We selected the Great Wall in an ancient city with over 5,000 years’ history in an outdoor environment. We produced four 3D historical animatic video covered 4 dynasties with different key historical heroes to be projected on the great wall. During the event, participants were invited to experience Intel RealSense 3D facial scan. A 3D animated historical character with their own face will then be generated instantly by cloud animation rendering server through 4G broadband network. They will become part of the history in the real location. The animated historical video with characters they presented were projected onto the Great Wall for a stunning cinematic viewing experience.

Credits

Name Company Position
Polly Chu J. Walter Thompson Beijing CCO
Shankun Sun J. Walter Thompson Beijing ECD
Gino Zheng, Ziko Zhao J. Walter Thompson Beijing Executive Account
MediaMonks MediaMonks Production
Paul Lu Intel Campaign Director
Angela Xi, Spin Peng Intel Campaign Manager
Junlai Yin 3D Mapping Production
Woofly Woofly Behind the scene production
Lu Xiao J. Walter Thompson Beijing Digital Director
Roy Cheung, XiaoChuan Liu J. Walter Thompson Beijing Creative Director
Neo Ping, Handy Fan, Pinkyo Zhou, YuanNing liu, Mona Li J. Walter Thompson Beijing Art Director
Todd Lv,Gary Li J. Walter Thompson Beijing Producer
Anki Tong, Ethan Wang J. Walter Thompson Beijing Account Director
Yoyo Wu, Mia Song, Page Peng J. Walter Thompson Beijing Copy Writer
Echo Zhu, Ziqi Wang, Seraph Zhu, Qiang Zhang J. Walter Thompson Beijing Digital Executive
Links
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