ZERO ONE BELT PROJECT

TitleZERO ONE BELT PROJECT
BrandOKAMOTO INDUSTRIES
Product / ServiceOKAMOTO ZERO ONE
CategoryE03. Innovative Use of Technology
EntrantBIRDMAN Tokyo, JAPAN
Idea Creation BIRDMAN Tokyo, JAPAN
Idea Creation 2 DENTSU AD-GEAR Tokyo, JAPAN
Idea Creation 3 THE DIRECTORS GUILD Tokyo, JAPAN
Idea Creation 4 COPYWRITER INC. Tokyo, JAPAN
PR AUR Tokyo, JAPAN
Production BIRDMAN Tokyo, JAPAN
Production 2 GEEK PICTURES Tokyo, JAPAN
Production 3 AKIYAMAKOBO INC. Saitama, JAPAN

Credits

Name Company Position
Roy Ryo Tsukiji Birdman Inc. Creative Director
Naohiro Kamei DENTSU AD-GEAR Inc. Creative Director
Takayuki Nagai Birdman Inc. Planner
Yuki Morikawa Birdman Inc. Director
Takeru Kobayashi Birdman Inc. Technical Director
Takayuki Komatsu Birdman Inc. Technical Director
Ryotaro Nakano Birdman Inc. Art Director
Daisuke Watanabe Birdman Inc. Product Designer
Tetsuji Hasegawa Copywriter Inc. Copywriter
Maho Okamoto Birdman Inc. Copywriter
Yousuke Fujimoto Birdman Inc. Developer
Mayumi Morioka Birdman Inc. Developer
Satoshi Imanishi Birdman Inc. Device Enginner
Kanta Takeuchi Birdman Inc. Cameraman
Yuta Yamada Birdman Inc. Cameraman
Syou Kakazu Birdman Inc. Cameraman
Takahisa Maeda Birdman Inc. Technical Director
Yuji Yamashina DENTSU AD-GEAR Inc. Art Director
Kiyoharu Mitsui Akiyamakobo Inc. Modeling
Yusuke Takase THE DIRECTORS GUILD Movie Director
Naoki Kanehira GEEK PICTURES INC. Movie Producer
Ikumi Suzuki Birdman Inc. Project Manager
Iku Ando Birdman Inc. Project Manager
Mai Abe AUR Inc. PR Director
Takeo Aoki DENTSU AD-GEAR Inc. Account Executive
Takashi Egawa DENTSU AD-GEAR Inc. Account Executive
Hideki Ikeda DENTSU AD-GEAR Inc. Account Executive

The Campaign

Okamoto's Zero One is at just 0.01mm range and is one of the world's thinnest condoms. However the fact Japan is ranked the 3rd worst country for condom usage, and not being able to openly promote their product on media stands in their way as a huge obstacle. To overcome this issue we have inveted the world's first condom device that will be easily picked up on numerous media across the world.

Creative Execution

The Zero One Belt was developed to be used with the Apple Watch as the world's first voice recognition condom device. By calling "Zero One" to the Apple Watch, it will activate the belt to launch a condom. Making "Zero One" as the trigger, it raised brand awareness. It was picked up by many media that are usually shut down towards topics related to condoms, and created a buzz among social network.

Links

Website URL