Title | ZERO ONE BELT PROJECT |
Brand | OKAMOTO INDUSTRIES |
Product / Service | OKAMOTO ZERO ONE |
Category | E03. Innovative Use of Technology |
Entrant | BIRDMAN Tokyo, JAPAN |
Idea Creation | BIRDMAN Tokyo, JAPAN |
Idea Creation 2 | DENTSU AD-GEAR Tokyo, JAPAN |
Idea Creation 3 | THE DIRECTORS GUILD Tokyo, JAPAN |
Idea Creation 4 | COPYWRITER INC. Tokyo, JAPAN |
PR | AUR Tokyo, JAPAN |
Production | BIRDMAN Tokyo, JAPAN |
Production 2 | GEEK PICTURES Tokyo, JAPAN |
Production 3 | AKIYAMAKOBO INC. Saitama, JAPAN |
Name | Company | Position |
---|---|---|
Roy Ryo Tsukiji | Birdman Inc. | Creative Director |
Naohiro Kamei | DENTSU AD-GEAR Inc. | Creative Director |
Takayuki Nagai | Birdman Inc. | Planner |
Yuki Morikawa | Birdman Inc. | Director |
Takeru Kobayashi | Birdman Inc. | Technical Director |
Takayuki Komatsu | Birdman Inc. | Technical Director |
Ryotaro Nakano | Birdman Inc. | Art Director |
Daisuke Watanabe | Birdman Inc. | Product Designer |
Tetsuji Hasegawa | Copywriter Inc. | Copywriter |
Maho Okamoto | Birdman Inc. | Copywriter |
Yousuke Fujimoto | Birdman Inc. | Developer |
Mayumi Morioka | Birdman Inc. | Developer |
Satoshi Imanishi | Birdman Inc. | Device Enginner |
Kanta Takeuchi | Birdman Inc. | Cameraman |
Yuta Yamada | Birdman Inc. | Cameraman |
Syou Kakazu | Birdman Inc. | Cameraman |
Takahisa Maeda | Birdman Inc. | Technical Director |
Yuji Yamashina | DENTSU AD-GEAR Inc. | Art Director |
Kiyoharu Mitsui | Akiyamakobo Inc. | Modeling |
Yusuke Takase | THE DIRECTORS GUILD | Movie Director |
Naoki Kanehira | GEEK PICTURES INC. | Movie Producer |
Ikumi Suzuki | Birdman Inc. | Project Manager |
Iku Ando | Birdman Inc. | Project Manager |
Mai Abe | AUR Inc. | PR Director |
Takeo Aoki | DENTSU AD-GEAR Inc. | Account Executive |
Takashi Egawa | DENTSU AD-GEAR Inc. | Account Executive |
Hideki Ikeda | DENTSU AD-GEAR Inc. | Account Executive |
Okamoto's Zero One is at just 0.01mm range and is one of the world's thinnest condoms. However the fact Japan is ranked the 3rd worst country for condom usage, and not being able to openly promote their product on media stands in their way as a huge obstacle. To overcome this issue we have inveted the world's first condom device that will be easily picked up on numerous media across the world.
The Zero One Belt was developed to be used with the Apple Watch as the world's first voice recognition condom device. By calling "Zero One" to the Apple Watch, it will activate the belt to launch a condom. Making "Zero One" as the trigger, it raised brand awareness. It was picked up by many media that are usually shut down towards topics related to condoms, and created a buzz among social network.