| Title | 1 PIXEL WORLD –A COLOR TELLS- |
| Brand | PANTONE |
| Product / Service | CORPORATE BRAND |
| Category | A04. Image Design |
| Entrant | DENTSU INC. Tokyo, JAPAN |
| Idea Creation | DENTSU INC. Tokyo, JAPAN |
| Contributing | YUKAI ENGINEERING Tokyo, JAPAN |
| Contributing 2 | LANDER Tokyo, JAPAN |
| Contributing 3 | CLIVER Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Yasuharu Sasaki | DENTSU INC. | Exective Creative Director |
| Makoto Teramoto | DENTSU INC. | Creative Director |
| Ryosuke Miyashita | DENTSU INC. | Art Director |
| Yumiko Ota | DENTSU INC. | Copy Writer |
| Shunsuke Aoki | Yukai Engineering Inc. | Engieneer |
| June Harada | Yukai Engineering Inc. | Engieneer |
| Kosuke Tatsumi | Yukai Engineering Inc. | Product Designer |
| Satoshi Kuno | SparePocket Inc. | Producer |
| Mitsumi Lee | Lander Inc. | Web Director |
| Shota Watanabe | GroovyMedia Inc. | Programmer |
| Takeshi Sasaki | QLUTCH | Web Designer |
| Shio Osaki | DENTSU INC. | Account Exective |
| Hiroyuki Tsukimura | DENTSU INC. | Account Exective |
1 PIXEL WORLD is a project lead by PANTONE that aims to define the world with 1 PIXEL. We developed the world’s lowest resolution camera that selects the most impressive color out of any image, and transforms the image 1 pixel (monocolor) photograph. An original algorithm based on cognitive psychology was uniquely developed for this camera. 1 PIXEL photographs shot by this camera were announced at the online gallery, creating an intuitive experience of seeing the world through 1 PIXEL.
On April 1st 2016, an online gallery filled with monocolor photographs was launched in Instagram and the campaign site. The website was designed with high usability, for viewers to intuitively enjoy the beautiful gallery of colors. Each photograph was linked to the corresponding PANTONE No., and viewers could sort the photographs by hue, delivering PANTONE’s leadership in colors. 1 PIXEL photographs set the viewers free from the conventional “quality” of photography, such as meanings, distinctiveness, and mastery of skills. It inspired the viewers with imagination and creativity, and contributed to leverage the presence of PANTONE brand as the company that continuously enlarges the value and possibility of colors.
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