Title | GUM PLAY |
Brand | SUNSTAR |
Product / Service | GUM PLAY |
Category | B01. User Experience Design (UX) |
Entrant | PARTY Tokyo, JAPAN |
Idea Creation | PARTY Tokyo, JAPAN |
PR | PLATINUM Tokyo, JAPAN |
Production | 1-10DRIVE Kyoto, JAPAN |
Production 2 | 1-10 DESIGN Kyoto, JAPAN |
Production 3 | IMG SRC Tokyo, JAPAN |
Production 4 | S2 FACTORY Tokyo, JAPAN |
Production 5 | HONEYCOMB LAB. INC. Tokyo, JAPAN |
Production 6 | SALVO Tokyo, JAPAN |
Production 7 | QOSMO Tokyo, JAPAN |
Production 8 | BUFFER RENAISS Tokyo, JAPAN |
Production 9 | AIIN Tokyo, JAPAN |
Production 10 | AIIN Tokyo, JAPAN |
Contributing | ROBOT COMMUNICATIONS Tokyo, JAPAN |
Contributing 2 | MELODY PUNCH Tokyo, JAPAN |
Contributing 3 | TYMOTE Tokyo, JAPAN |
Contributing 4 | GEEK SIGHT TOKYO, JAPAN |
Contributing 5 | VOYAGER MANAGEMENT Tokyo, JAPAN |
Contributing 6 | GLASSLOFT Tokyo, JAPAN |
Contributing 7 | +B Tokyo, JAPAN |
Contributing 8 | SHIROGUMI Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Naoki Ito | PARTY | Creative Director |
Keisuke Terashima | PARTY | Director / Art Director |
Yukio Hashiguchi | Dentsu | Copywriter |
Miho Ishizuka | PARTY | Designer + Art Director (Mouth Monster) |
Kotaro Hamada | PARTY | Planner |
Kenta Watashima | PARTY | Engineer |
Shigeyoshi Hayashi | PARTY | Technical Director |
Kimihiro Takano | PARTY | Creative Producer |
Hiroshi Yamanaka | PARTY | Producer |
Jun Tanaka | PARTY | Executive Director |
Toyoshi Morioka | 1-10drive, Inc. | Technical Director + Engineer |
Hirokazu Fujioka | 1→10design, Inc. | Engineer |
Arata Kanbayashi | IMG SRC | Producer |
Shunsaku Ishinabe | IMG SRC | Technical Director |
Kousuke Kita | IMG SRC | Project Manager |
Eiyou Ando | Salvo Inc. | Engineer |
Nao Tokui | Qosmo, Inc. | Technical Director |
Fuyu Arai | ROBOT | Director |
Tsugimasa Tanaka | VOYAGER | Director |
Hiromasa Inoue | Shirogumi | Producer |
G·U·M PLAY changes toothbrushing, the everyday routine every since our first teeth came in, into a fun and effective experience.
In October 2015, SUNSTAR revealed the G·U·M PLAY prototype and announced that the product would go on sale in 2016 Spring. On 11th April 2016, SUNSTAR held a press conference and introduced G·U·M PLAY device and features of the smartphone apps. As scheduled, G·U·M PLAY hit the market in Japan in Spring 2016. On 18th April 2016, the product became available for purchase online and also at TSUTAYA ELECTRONICS in Futakotamagawa, Tokyo. The device is sold for ¥5,000 (approx £32), with silicon covers in 5 color variations (¥500 each) for you to dress up your own G·U·M PLAY just the way you like.
Website URL | Video URL | Video URL | Supporting Webpage