Spikes Asia 2023

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Title Brand Product / Service	Entrant Company	Location	Production Company	Location	Award
E02 Social Purpose
CELEBRITY ANNOUNCED HIS RETIREMENT TO SERVE IN MILITARY?! TENCENT WE FIRE	BLUEFOCUS DIGITAL Guangzhou	CHINA	TENCENT Shenzhen BLUEFOCUS DIGITAL Guangzhou	CHINA
A WORLD YOU CAN BUY YIHAODIAN(YHD) YHD.COM	BLUEFOCUS DIGITAL MARKETING AGENCY Beijing	CHINA
#HAIRLEYSANGELS JASLOK HOSPITAL ONCOLOGY	HAVAS WORLDWIDE INDIA Mumbai	INDIA
GLOBAL HANDWASHING DAY UNILEVER LIFEBUOY	OPERA MEDIAWORKS Singapore	SINGAPORE	OPERA MEDIAWORKS Singapore	SINGAPORE
E03 Innovative Use of Social or Community
YOU'RE ACCEPTED MINUS 18 LBGT YOUTH SUPPORT	GPY&R Melbourne	AUSTRALIA
BOREDCAST DUNLOPILLO (MALAYSIA) SDN. BHD. DUNLOPILLO	GEOMETRY GLOBAL KUALA LUMPUR Kuala Lumpur	MALAYSIA	SIXTYMAC PRODUCTION Petaling Jaya	MALAYSIA
CANON INSTAZOOM CANON SINGAPORE. CANON POWERSHOT SX60 HS	DENTSU SINGAPORE	SINGAPORE	CALIBRE PICTURES Singapore MIRACLE FACTORY Singapore	SINGAPORE
ONLINE PREDATOR PERSATUAN KESEDARAN KOMUNITI SELANGOR EMPOWER	M&C SAATCHI MALAYSIA Kuala Lumpur	MALAYSIA
THE LAZIEST COMPETITION EVER CARLTON UNITED BREWERIES LAZY YAK PALE ALE	CLEMENGER BBDO MELBOURNE	AUSTRALIA
OPEN ROAD PROJECT TOYOTA TOYOTA I-ROAD	DENTSU INC. Tokyo	JAPAN			Bronze
QQ ALERT: EVERYONE IS RESCUER QQ INSTANT MESSAGING	TENCENT Shenzhen	CHINA	TENCENT Shenzhen	CHINA	Short List
THE LEVI’S CAMPAIGN THAT LEVI’S DIDN’T CREATE LEVI'S 501 JEANS	OMD CHINA Shanghai	CHINA
THREE SECONDS THAT REVOLUTIONISED RETAIL TARGET AUSTRALIA TARGET AUSTRALIA	SAPIENTNITRO Southbank, Vic	AUSTRALIA
GULPIHAN SA 7 ELEVEN PHILIPPINE SEVEN CORPORATION GULP DRINKS	MULLENLOWE PHILIPPINES Makati City	THE PHILIPPINES
SINGAPORE MARITIME WEEK 2016 MARITIME AND PORT AUTHORITY OF SINGAPORE PUBLIC SERVICE	WHITE SPACE DIGITAL Singapore	SINGAPORE
SUNSILK PERISCOPE AND FACEBOOK LIVE PARTIES UNILEVER PHILIPPINES SUNSILK SHAMPOO	ONE DIGITAL MEDIA GROUP Pasig City	THE PHILIPPINES
CHECK-IN EXPERIMENT ADIDAS ORIGINALS TUBULAR SNEAKERS	AMBER COMMUNICATIONS Shanghai	CHINA
CLASH ROYALE REACTION VIDEO CAMPAIGN SUPECELL KOREA CLASH ROYALE	DESIGNFEVER Seoul	SOUTH KOREA	DESIGNFEVER Seoul	SOUTH KOREA
A TERRIBLY TINY TALE ATTEMPTS A BIG CHANGE HINDUSTAN UNILEVER DOVE MASTERBRAND	TERRIBLY TINY TALES Mumbai	INDIA
THE UNSTOPPABLE SQUAD WESTPAC WESTPAC EVERYDAY BANKING ACCOUNTS	MEDIACOM Sydney	AUSTRALIA
WESTPAC AIR RESCUE WESTPAC WESTPAC’S FUNDING OF THE WESTPAC LIFESAVER RESCUE HELICOPTER SERVICE	MEDIACOM Sydney	AUSTRALIA
SNAP COUNSELLORS LOVEDOCTOR.IN SNAP COUNSELLORS	TBWA\INDIA Mumbai	INDIA	TBWA\INDIA Mumbai	INDIA	Short List
STB SINGAPORE TOURISM BOARD TOURISM	TBWA\DIGITAL ARTS NETWORK Singapore	SINGAPORE	McCANN New Delhi	INDIA
DEAKIN VCE STRESS BREAK DEAKIN UNIVERSITY DEAKIN UNIVERSITY	THE ROYALS Surry Hills	AUSTRALIA	THE SWEET SHOP Melbourne	AUSTRALIA	Bronze
THE POWER OF THE CROWD: 700BIKE’S BACKSTREET MINI DIGITAL CAMPAIGN 700BIKE BIKE	MSLGROUP Shanghai	CHINA
DONATE MY LUNCH YAYASAN SAHABAT ANAK CORPORATE SOCIAL RESPONSIBILITY	TCP-TBWA\INDONESIA Jakarta	INDONESIA
4 PRICELESS DAYS MASTERCARD FINANCIAL SERVICES	TBWA\DIGITAL ARTS NETWORK Sydney	AUSTRALIA
WE DIDN'T LAUNCH OUR PRODUCT TO THE PEOPLE. WE GOT PEOPLE TO LAUNCH OUR PRODUCT. ABSOLUT INDIA ABSOLUT INDIA EDITION BOTTLE	MAXUS GLOBAL Gurgaon	INDIA
AYAM NANDO'S CHICKENLAND MALAYSIA NANDO'S	TBWA \ KUALA LUMPUR	MALAYSIA	TBWA \ KUALA LUMPUR	MALAYSIA
E04 Response / Real-Time Activity
HUNGERITHM MARS CHOCOLATE AUSTRALIA SNICKERS	CLEMENGER BBDO MELBOURNE	AUSTRALIA	CHE PROXIMITY Melbourne	AUSTRALIA	Gold Spike
OVERWATCH IRL BLIZZARD OVERWATCH	GEOMETRY GLOBAL KOREA Seoul	SOUTH KOREA	GEOMETRY GLOBAL KOREA Seoul	SOUTH KOREA
WORLD'S FIRST HEALTHGRAM NUTRALITE CONSUMER PRODUCTS	TONIC MEDIA DIGITAL Mumbai	INDIA	TONIC MEDIA DIGITAL Mumbai	INDIA
THE VOICE GOOGLE TAIWAN THE VOICE	OMD TAIWAN Taipei	CHINESE TAIPEI
HERSHEY'S HAPPYGRAMS THE HERSHEY COMPANY HERSHEY'S MILK CHOCOLATES	MRM//McCANN Singapore	SINGAPORE	MRM//McCANN Singapore	SINGAPORE
GULPIHAN SA 7 ELEVEN PHILIPPINE SEVEN CORPORATION GULP DRINKS	MULLENLOWE PHILIPPINES Makati City	THE PHILIPPINES
CHECK-IN EXPERIMENT ADIDAS ORIGINALS TUBULAR SNEAKERS	AMBER COMMUNICATIONS Shanghai	CHINA
DATA AUCTION VIRGIN MOBILE TELECOMMUNICATIONS	TBWA\SYDNEY	AUSTRALIA	//13&CO Sydney	AUSTRALIA	Short List
STB SINGAPORE TOURISM BOARD TOURISM	TBWA\DIGITAL ARTS NETWORK Singapore	SINGAPORE	McCANN New Delhi	INDIA
SINGAPORE LAZADA X X	TBWA\DIGITAL ARTS NETWORK Singapore	SINGAPORE	McCANN WORLDGROUP Singapore	SINGAPORE
INDIA X X	TBWA\DIGITAL ARTS NETWORK Singapore	SINGAPORE	McCANN New Delhi	INDIA
#AIRLINEWAGER AIR NEW ZEALAND & QANTAS AIR NEW ZEALAND & QANTAS	HOST SYDNEY Sydney	AUSTRALIA			Short List
THE FRUS-TWEET BURNER KIRIN BREWERY COMPANY NODOGOSHI ALL LIGHT	DENTSU INC. Tokyo	JAPAN	D2C Tokyo SONICJAM Tokyo PICT Tokyo	JAPAN
SNACKABLE CANNIBALS LIWAYWAY MARKETING CORP. OISHI SNACKS	TBWA\SANTIAGO MANGADA PUNO Makati City	THE PHILIPPINES
E05 Influencer / Talent
BECOMING PAPARAZZI SAMSONITE SAMSONITE RED	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA	PLANIT PRODUCTION Seoul VIXEN STUDIO Seoul DR. HOOK Seoul	SOUTH KOREA
THE SIMS. YOU CREATE. YOU CONTROL. YOU RULE. EA GAMES THE SIMS 4	ARENA MEDIA AUSTRALIA Sydney	AUSTRALIA	ARENA MEDIA AUSTRALIA Sydney	AUSTRALIA
A GIANT'S STORY AMBUJA AMBUJA CEMENT	PUBLICIS INDIA Mumbai	INDIA			Bronze
PRICELSS JAPAN MASTERCARD PRICELSS JAPAN EXPERIENCES	McCANN ERICKSON JAPAN Tokyo	JAPAN	DIGITAL ARTS NETWORK TOKYO	JAPAN
#NOTCOMINGSOON LOUIS XIII COGNAC / SPIRIT	FRED & FARID SHANGHAI	CHINA	FRED & FARID SHANGHAI	CHINA	Bronze
NO NEED TO RUSH ASUSTEK COMPUTER ZENFONE MAX	SUPERHEROES AMSTERDAM Amsterdam	THE NETHERLANDS	FAT FRED Amsterdam	THE NETHERLANDS	Short List
FRIDAY AT 5PM CHALLENGE WRIGLEY'S 5 GUM 5 GUM	BBDO ASIA Guangzhou	CHINA

E02 Social Purpose
CELEBRITY ANNOUNCED HIS RETIREMENT TO SERVE IN MILITARY?!
TENCENT / WE FIRE

BLUEFOCUS DIGITAL Guangzhou

CHINA

TENCENT
Shenzhen
BLUEFOCUS DIGITAL
Guangzhou

CHINA
A WORLD YOU CAN BUY
YIHAODIAN(YHD) / YHD.COM

BLUEFOCUS DIGITAL MARKETING AGENCY Beijing

CHINA
#HAIRLEYSANGELS
JASLOK HOSPITAL / ONCOLOGY

HAVAS WORLDWIDE INDIA Mumbai

INDIA
GLOBAL HANDWASHING DAY
UNILEVER / LIFEBUOY

OPERA MEDIAWORKS Singapore

SINGAPORE

OPERA MEDIAWORKS
Singapore

SINGAPORE