SWIMMING SALMON FILLET

Short List
TitleSWIMMING SALMON FILLET
BrandSHIZUOKA BROADCASTING STATION
Product / ServiceEDUCATIONAL TV PROGRAM LEARNING ABOUT FISH
CategoryD01. Social Video
EntrantI&S BBDO Tokyo, JAPAN
Idea Creation I&S BBDO Tokyo, JAPAN

Credits

Name Company Position
Masaki Honda BBDO Japan Executive Creative Director
Tatsuro Kumaki I&S BBDO inc. Planner
Yoshiyuki Kaneko I&S BBDO inc. Art Director
Yoshihisa Ogata I&S BBDO inc. Executive Creative Director
Risa Taoka I&S BBDO inc. Planner
Reiji Tachibana Niban Kobo Producer
Yuji Shikii Niban Kobo Production Manager
Shingo Hashimoto Freelance Director
Seitaro Namba Freelance Cameraman

The Campaign

We made a robotic salmon fillet made of four tiny, rubber - covered motors which reproduced the delicate movements of a fish. With the help of an aquarium, we conducted a social experiment and released a film.

Creative Execution

We made a robotic salmon fillet made of four tiny, rubber - covered motors which reproduced the delicate movements of a fish. With the help of an aquarium, we conducted a social experiment and released a film.

Over 400,000 views in a week $400,000 free media exposure with only $800 production cost, 50 times ROI Succeeded in getting attention for the program. Viewer rate rose by 10%

We made a robotic salmon fillet made of four tiny, rubber - covered motors which reproduced the delicate movements of a fish. With the help of an aquarium, we conducted a social experiment and released a film.

Links

Video URL