LG CORDZERO CYKING
| Title | LG CORDZERO CYKING |
| Brand | LG ELECTRONICS |
| Product / Service | CORDLESS VACUUM CLEANERS |
| Category | A02. Durable Consumer Goods |
| Entrant | HS AD Seoul, SOUTH KOREA |
| Idea Creation | HS AD Seoul, SOUTH KOREA |
| Production | PIXEL Seoul, SOUTH KOREA |
Credits
| Name | Company | Position |
|---|---|---|
| Yoo Ran Woo | HS Ad | Executive Creative Director |
| Sung Taek Yoo | HS Ad | Account Manager |
| Yun Ina Park | HS Ad | Account Manager |
| Chae Kyung Kim | HS Ad | Account Executive |
| Sun Bin Woo | HS Ad | Account Executive |
| Myeong Joong Kim | Pixel | Creative Director |
| Chang Jae Lee | Pixel | Copywriter |
The Campaign
- Cyking’s extreme challenge to climb a skyscraper with its reliance on suction power. - Sierra Blair-Coyle, the 2016 US Extreme Climbing Champion, recruited as Cyking’s competitor in the challenge.
Creative Execution
- Confirming its limitations of suction power through an internal rigorous test. - Developing suction plates as special equipment to which a human can hold on. - Operation of a preliminary test with Sierra Blair-Coyle. - Finally climbing a 139.9m-high skyscraper.
- Recording 22,332,715 online views. - Over 90,000 people participating in the event. - Continual increase of the volume of keyword searches and clicks. (exposed on average 9,028 times per day) - Going viral in over 200 news articles and 30 online communities. (Adweek, Business Insider, SBS News, and many social network communities) - Spreading of positive online buzz among customers about Cyking’s suction power.
- Cyking proved to have the strongest suction power among cordless vacuum cleaners. - Emphasis on Cyking’s strong cordless suction power will eliminate existing perceptions of cordless vacuum cleaners.