The Campaign

The Oishi Snackable Cannibals is a series of snackable content on the daily lives of the much-loved chips. Each chip had a personality based on its flavor. And because they were so delicious, they would always eat each other in the end. While a lot of the fans couldn’t stomach the idea, they acquired an insatiable taste for it over time. And to this day, the fans are still hungry for more.

Creative Execution

The Oishi Snackable Cannibals is a series of snackable content on the daily lives of the much-loved chips. Each chip had a personality based on its flavor. And because they were so delicious, they would always eat each other in the end. While a lot of the fans couldn’t stomach the idea, they acquired an insatiable taste for it over time. And to this day, the fans are still hungry for more.

The Oishi Snackable Cannibals became the brand’s most popular and most engaging content ever. · Over 3M total reach · Over 3.7M impressions · Over 430,000 interactions, from shares, likes, comments to mentions. And it went on to become a national favorite. · Hailed by Rappler as one of the top viral ads of the year.

So in classic Oishi fashion, the snacks were brought to life through a series of online comic strips called the Oishi Snackable Cannibals. The storylines in every comic strip was based on what people were currently talking about online, from timely holidays to the elections. They were posted on Facebook in real time, as each event happened