TON-TON VOICE SUMO
Case Film
Presentation Image
| Title | TON-TON VOICE SUMO |
| Brand | GERIATRIC HEALTH SERVICES FACILITY HITORIZAWA |
| Product / Service | REHABILITATION SERVICE |
| Category | F01. Branded Games |
| Entrant | DENTSU INC. Tokyo, JAPAN |
| Idea Creation | DENTSU INC. Tokyo, JAPAN |
| PR | DENTSU INC. Tokyo, JAPAN |
| Production | TONGULLMAN OSAKA, JAPAN |
| Production 2 | TAIYO KIKAKU Tokyo, JAPAN |
Credits
| Name | Company | Position |
|---|---|---|
| Tsudou Honda | DENTSU INC. | Creative Director/Art Director |
| Tomohiro Sawada | DENTSU INC. | Creative Director |
| Atsushi Otaki | DENTSU INC. | Copy Writer/Creative Technologist/Planner |
| Kyosuke Fukuoka | DENTSU INC. | Copy Writer/Planner |
| Emi Kaminaga | DENTSU EAST JAPAN INC. | Art Director |
| Toru Suwa | DENTSU INC. | Planner |
| Hisashi Tanaka | DENTSU INC. | Planner |
| Kodai Horita | DENTSU INC. | Technical Director |
| Naoya Kudo | DENTSU INC. | Planner |
| Yuta Takeuchi | DENTSU INC. | Technical Director |
| Hiroyuki Mizuno | Tongullman Inc. | Technical Producer |
| Shota Kugawa | Tongullman Inc. | Technical Designer |
| Richard Schembri | Tongullman Inc. | Technical Engineer |
| Nobuhiro Kobayashi | Tongullman Inc. | Technical Director |
| Katsuya Fujisaki | TAIYO KIKAKU co.,ltd. | Film Producer |
| Hirotaka Tochihara | TAIYO KIKAKU co.,ltd. | Film Producer |
| Youdai Kita | TAIYO KIKAKU co.,ltd. | Film Director /Photographer/Editer |
| Tetsuro Hirano | TAIYO KIKAKU co.,ltd. | Director of Photographer |
| Masakazu Ido | DENTSU INC. | Planner |
| Kenichi Yoshioka | DENTSU INC. | Planner |
| Kenichi Yoshioka | DENTSU INC. | Planner |
| Satoshi Yamamoto | DENTSU INC. | Planner |
| Naoya Kudo | DENTSU INC. | Planner |
| Tomohiro Takahashi | Free | Lighting Director |
| Keisuke Nambu | TFC Plus corporation | Photographer |
| Ken Nobuhara | Free | Production Manager |
| Shouki Tanizawa | TAIYO KIKAKU co.,ltd. | Production Manager |
| Tatsuhiko Shibuya | DEGITAL GARDEN INC. | Editor |
| Naomi Okuyama | DEGITAL GARDEN INC. | Editor |
The Campaign
We developed a fun method of rehabilitation "TON-TON VOICE SUMO" in cooperation with occupational therapists. The sumo ring vibrates with the players' voice as they say "TON-TON",meaning "Go! Go!"which then moves the sumo wrestlers in this mechanism.
Creative Execution
We first launched "TON-TON VOICE SUMO" on 27/1/2016, at generic health services facility HITORIZAWA. On this day, about 20 people enjoyed the rehabilitation. Second implementation was on 29/2/2016 at the same place, and at this time more than 60 people played, including not only elderly but the staffs who work at the facility. KOUNANDAI Hospital and HEART-WARM Clinic are scheduled for the next implementation.
Elderly were engrossed by this method, and shouted "TON-TON" many times. Occupational therapists were impressed by this success. It also contributed to increased communication across the entire care facility. "TON-TON VOICE SUMO" has been highly acclaimed by numerous media outlets including Japan's major TV shows, and many hospitals and clinics are currently making plans for its implementation.
Choking is the leading cause of accidental death in the elderly, according to annual report of Japan ministry of Health, Labour and Welfare. To prevent this, we had discussions with occupational therapists and found out increased vocalization improves throat function. To maximize elderly's interest, we chose the most popular sport for them, Sumo wrestling, as a base of this rehabilitation.
Links
Website URL | Social Media URL | Social Media URL