The Campaign

A barber shop "uno SOCIAL BARBER" that analyzes your personality through your social media posts."uno SOCIAL BARBER" retrieves users' past posts by connecting to Facebook or Twitter. Through a customized personality analysis algorithm built with Deep Learning, users' interests and psychological tendencies are extracted and hypothesized. Users can then watch an original video that visualizes their interests, positive and negative words through their virtual hair. At the end of the video, the results of their personality type analysis and advice will be displayed. These results can then be shared on Facebook and Twitter as an original GIF animation.

Creative Execution

Published on April 26, 2016, as a free online service that can be accessed with PC or smartphone. It can be accessed from anywhere in the world, but only available in Japanese.

Beyond news and fashion media, numerous tech media picked up this campaign. 100,000 users participated in the first two weeks. 25,000 shares on social media. Traffic to the product site sharply increased by 606%. This online service helped young people discover their effortlessly themselves.

First, we held a meeting with psychologists to make sure that there is a possibility to estimate someone's personality from what they post on SNS. Then, we conducted a series of psychological questionnaires and log analysis surveys, to extract the necessary personality trait data required for estimating personalities. The target audience are young adults who want to "mature" faster, such as job hunting students and recent graduates. Many of Japan's young people are using Facebook and Twitter. We injected banner ads in Facebook and Twitter targeted to our demographic. We also targeted websites in Japan with an emphasis on job hunting, technology and fashion.