CASH SCOPE
| Title | CASH SCOPE |
| Brand | JAPAN NET BANK |
| Product / Service | VISA DEBIT CARD |
| Category | A06. Financial Products & Services, Commercial Public Services, Business Products & Services |
| Entrant | TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN |
| Idea Creation | DENTSU INC. Tokyo, JAPAN |
| Production | TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN |
Credits
| Name | Company | Position |
|---|---|---|
| Hiroshi Kawagoe | FROG | Music |
| Kazuya Takahashi | DENTSU INC. | Digital Creative Director |
| Arata Hashimoto | DENTSU INC. | Planner/Copywriter |
| Takayuki Hori | DENTSU INC. | Art Director |
| Yuki Namba | DENTSU INC. | Copywriter |
| Ryota Kotoge | DENTSU CREATIVE FORCE INC. | Associate Producer |
| Takanori Kubo | Catchball Inc. | PR Producer |
| Nobumori Kurata | Tohokushinsha Film Corporation | Producer |
| Akane Iwaoka | Tohokushinsha Film Corporation | Production Manager |
| Mao | Tohokushinsha Film Corporation | Director |
| Masanori Matsumoto | N/A | Editor |
| Satoshi Ikkatai | N/A | Recording Engineer/Mixer |
| Yasuto Yagi | amana. Inc | Photographer |
| Takashi　Taniai | Hydroid | Director |
| Kenichi Hashimoto | amana. Inc | Producer |
The Campaign
CASH IS DIRTY. So, use a card.
Creative Execution
We then held CASH SCOPE, an exhibition of the microscopic world, on Internet. We emphasized the true nature of cash through beautiful images of the stuff on it.
A whole 400,000 people visited the exhibition. The video and website were featured on various media, thus increasing card applications by 13.00%. People have finally started going cashless in Japan.
We observed cash using a state-of-the-art electron microscope. There, we found thousands of stuff stuck on it.