Spikes Asia 2023

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Title Brand Product / Service	Entrant Company	Location	Award
A01 Creation of a new Brand Identity: Consumer / Corporate / Non-profit
NEW LEASE OF LIFE WOMEN OF WILL WOMEN OF WILL	LEO BURNETT MALAYSIA Kuala Lumpur	MALAYSIA
WATCHME BRANDING NZME WATCHME	NZME Auckland	NEW ZEALAND
SG50 MINISTRY OF CULTURE, COMMUNITY AND YOUTH SINGAPORE'S 50TH ANNIVERSARY	BLACK Singapore	SINGAPORE
SHREE COTTON COLLECTION SHREE	LEO BURNETT SOLUTIONS Colombo	SRI LANKA
REMEDIES FOR THE SOUL SEOUL FOUNDATION FOR ARTS AND CULTURE SEOUL FOUNDATION FOR ARTS AND CULTURE	HS AD Seoul	SOUTH KOREA
PROJECT BUKA PINTU (PROJECT OPEN DOORS) DIGNITY FOR CHILDREN PROJECT B CAFE	LEO BURNETT MALAYSIA Kuala Lumpur	MALAYSIA	Bronze
NEW STRUCTURE DENTSU AND MINISTRY OF EDUCATION OF THE PEOPLE'S REPUBLIC OF CHINA JAPAN-CHINA ADVERTISING EDUCATIONAL PROJECT 20TH ANNIVERSARY EXHIBITION	DENTSU INC. Tokyo	JAPAN
WE ARE TOKYO TOKYO INTERNATIONAL AIR TERMINAL CORPORATION INTERNATIONAL AIRPORT	INTERBRAND Tokyo	JAPAN
BUTTERFLY CEMETERY SETAGAYA YASURAGI CEMETERY BUTTERFLY CEMETERY	DENTSU INC. Tokyo	JAPAN
GENDER EQUALITY AT HOME - LOGO PROCTER & GAMBLE INDIA ARIEL MATIC	BBDO INDIA Mumbai	INDIA
THE LIVING LOGO THE MAKATI BUSINESS CLUB APEC CEO SUMMIT 2015	HAVAS ORTEGA Makati City	THE PHILIPPINES	Short List
ANATOMY OF INTEREST -EXHIBITION OF AD AWARD SELECTED BY THE PEOPLE- YOSHIDA HIDEO MEMORIAL FOUNDATION AD MUSEUM TOKYO	DENTSU INC. Tokyo	JAPAN
A02 Rebrand / Refresh of an existing Brand: Consumer / Corporate / Non-profit
WEBE WEBE DIGITAL WEBE	BRAND UNION Singapore	SINGAPORE
VERY CHOCOLATE VERY CHOCOLATE VERY CHOCOLATE	CHEIL HONG KONG	HONG KONG
OVER 100M EARPHONE GRAPHICS RECOCHOKU CO. RECOCHOKU BEST	TOKYU AGENCY Tokyo	JAPAN
PRIUS! PARTS CHARACTERS TOYOTA PRIUS	DENTSU INC. Tokyo	JAPAN
SO SOFITEL ACCOR HOTELS HOSPITALITY	W&CIE Singapore	SINGAPORE
GREAT BARRIER REEF FOUNDATION BRAND ECOSYSTEM GREAT BARRIER REEF FOUNDATION GREAT BARRIER REEF FOUNDATION	LEO BURNETT MELBOURNE	AUSTRALIA	Bronze
THE PROTEAN LOGO AEON FANTASY CO. GAME SPOT PALO / AMUSEMENT ARCADE	DENTSU INC. Tokyo	JAPAN
FANTA 100: DARE TO PLAY THE COCA-COLA EXPORT CORPORATION FANTA	SOHO SQUARE Lahore	PAKISTAN
SEE THE MARICLE IN LIFE MARICLE-GRO FAMILY FERTILIZER	Y&R GUANGZHOU	CHINA
RESTAGING NATURE UNILEVER CITRA	R/GA Singapore	SINGAPORE
B01 Publications & Brand Collateral
THE DANCING LETTERS MAHARASHTRA DYSLEXIA ASSOCIATION THE DANCING LETTERS BOOK	McCANN WORLDGROUP INDIA Mumbai	INDIA
2016 SAMSUNG TV/AV CATALOG SAMSUNG ELECTRONICS SAMSUNG TV &AV	CHEIL WORLDWIDE Seoul	SOUTH KOREA
SAMSUNG TV S9W PREMIUM CATALOG SAMSUNG ELECTRONICS SAMSUNG TV	CHEIL WORLDWIDE Seoul	SOUTH KOREA
PRIUS! PARTS CHARACTERS TOYOTA PRIUS	DENTSU INC. Tokyo	JAPAN
TOUCH FOR GOOD ROCHE PHARMACY	PUBLICIS SHANGHAI	CHINA
LIFE IS ELECTRIC PANASONIC PANASONIC	DENTSU INC. Tokyo	JAPAN	Short List
GUSTOSO ARJA ITALIAN RESTAURANT	BBH MUMBAI	INDIA
GHOSTBUSTERS' GHOST TRAP WALT DISNEY STUDIO SONY PICTURES RELEASING (SINGAPORE) GHOSTBUSTERS' GHOST TRAP	VML Singapore	SINGAPORE
MESSAGE FROM SUGARCANE MITR PHOL GROUP ETHANOL BUSINESS	CJ WORX Bangkok	THAILAND
YUMMY FLOWER BOX LOGI FLOWER EDIBLE FLOWER BOX	DENTSU INC. Tokyo	JAPAN
THE “LOCK" BAND DVD VAP/MAXIMUM THE HORMONE DEKA VS DEKA	DENTSU INC. Tokyo	JAPAN
DADS #SHARETHELOAD (KALNIRNAY CALENDAR) PROCTER & GAMBLE INDIA ARIEL MATIC	BBDO INDIA Mumbai	INDIA
DIRTY WATERCOLOR ABS CBN FOUNDATION ABS CBN FOUNDATION	TBWA\SANTIAGO MANGADA PUNO Makati City	THE PHILIPPINES
B02 Promotional Item Design
DONAIL WWF JAPAN WWF JAPAN	ASATSU-DK Tokyo	JAPAN
WMF WMF SINGAPORE WMF KITCHEN KNIVES	TBWA\SINGAPORE	SINGAPORE
WELLA HAIR MENU LUXASIA (M) WELLA PROFESSIONALS	Y&R MALAYSIA Kuala Lumpur	MALAYSIA
PRESERVED MEMORIES SPC ARDMONA SPC PACKAGED FRUITS AND VEGETABLES	LEO BURNETT MELBOURNE	AUSTRALIA
SOBA ALLERGY TATTOO CHECKER DAITAN HOLDINGS CO. (FUJI SOBA), 230 SOBA STREET PROMOTION COMMITTEE SOBA (BUCKWHEAT NOODLE) PROMOTION	J. WALTER THOMPSON JAPAN Tokyo	JAPAN	Bronze
PAPER PLANE: NO DETAIL TOO SMALL SINGAPORE AIRLINES SINGAPORE AIRLINES	DM2 Singapore	SINGAPORE
POCKET WITH LOVE XIHAN ACTION /TENCENT QIANG EMBROIDERY PROTECTION	PUBLICIS GUANGZHOU	CHINA
THE HARLEY-DAVIDSON TEA SET HARLEY-DAVIDSON PROMOTIONAL TEA SET	303 MULLENLOWE Sydney	AUSTRALIA
PRIUS! PARTS CHARACTERS TOYOTA PRIUS	DENTSU INC. Tokyo	JAPAN
SMARTPHONE POSTCARD JAPAN POST POSTAL SERVICE	ASATSU-DK Tokyo	JAPAN
DISGUISE PACKAGING AUSTRALIA POST POSTAL PARCELS	GPY&R Melbourne	AUSTRALIA
PICTURE BOOK WITHOUT PICTURES FUJIFILM PICTURE BOOK WITHOUT PICTURES	TOHOKUSHINSHA FILM CORPORATION Tokyo	JAPAN
DELICIOUS SUPPLEMENT EAST JAPAN RAILWAY COMPANY + YOKOHAMA STATION BUILDING PACKED MEAL PRESCLIPTION	BEACON/LEO BURNETT Tokyo	JAPAN
LIP RESCUE O.P. NATURAL PRODUCTS CO. ORIENTAL PRINCESS	J. WALTER THOMPSON BANGKOK	THAILAND
SECOND LIFE TOYS GREEN RIBBON PROJECT COMMITTEE ORGAN TRANSPLANT	DENTSU INC. Tokyo	JAPAN

A01 Creation of a new Brand Identity: Consumer / Corporate / Non-profit
NEW LEASE OF LIFE
WOMEN OF WILL / WOMEN OF WILL

LEO BURNETT MALAYSIA Kuala Lumpur

MALAYSIA
WATCHME BRANDING
NZME / WATCHME

NZME Auckland

NEW ZEALAND
SG50
MINISTRY OF CULTURE, COMMUNITY AND YOUTH / SINGAPORE'S 50TH ANNIVERSARY

BLACK Singapore

SINGAPORE
SHREE
COTTON COLLECTION / SHREE

LEO BURNETT SOLUTIONS Colombo

SRI LANKA
REMEDIES FOR THE SOUL
SEOUL FOUNDATION FOR ARTS AND CULTURE / SEOUL FOUNDATION FOR ARTS AND CULTURE

HS AD Seoul

SOUTH KOREA
PROJECT BUKA PINTU (PROJECT OPEN DOORS)
DIGNITY FOR CHILDREN / PROJECT B CAFE

LEO BURNETT MALAYSIA Kuala Lumpur

MALAYSIA

Bronze
NEW STRUCTURE
DENTSU AND MINISTRY OF EDUCATION OF THE PEOPLE'S REPUBLIC OF CHINA / JAPAN-CHINA ADVERTISING EDUCATIONAL PROJECT 20TH ANNIVERSARY EXHIBITION

DENTSU INC. Tokyo

JAPAN
WE ARE TOKYO
TOKYO INTERNATIONAL AIR TERMINAL CORPORATION / INTERNATIONAL AIRPORT

INTERBRAND Tokyo

JAPAN
BUTTERFLY CEMETERY
SETAGAYA YASURAGI CEMETERY / BUTTERFLY CEMETERY

DENTSU INC. Tokyo

JAPAN
GENDER EQUALITY AT HOME - LOGO
PROCTER & GAMBLE INDIA / ARIEL MATIC

BBDO INDIA Mumbai

INDIA
THE LIVING LOGO
THE MAKATI BUSINESS CLUB / APEC CEO SUMMIT 2015

HAVAS ORTEGA Makati City

THE PHILIPPINES

Short List
ANATOMY OF INTEREST -EXHIBITION OF AD AWARD SELECTED BY THE PEOPLE-
YOSHIDA HIDEO MEMORIAL FOUNDATION / AD MUSEUM TOKYO

DENTSU INC. Tokyo

JAPAN