|Title||THE BALL FOR ALL|
|Product / Service||BREEZE WASHING DETERGENT|
|Category||B02. Promotional Item Design|
|Entrant||MULLENLOWE SINGAPORE, SINGAPORE|
|Idea Creation||MULLENLOWE SINGAPORE, SINGAPORE|
|Media||MULLENLOWE SINGAPORE, SINGAPORE|
|Erick Rosa||MullenLowe Singapore||Executive Creative Director|
|Ang Sheng Jin||MullenLowe Singapore||Creative Director|
|Daniel Kee||MullenLowe Singapore||Creative Director|
|Alex Tan||MullenLowe Singapore||Art Director|
|Ang Sheng Jin||MullenLowe Singapore||Art Director|
|Andrew Ho||MullenLowe Singapore||Art Director|
|Alex Tan||MullenLowe Singapore||Designer|
|Jacqueline Wong||MullenLowe Singapore||Agency Producer|
|Rosa Trinh||MullenLowe Singapore||Senior Account Executive|
|Daniel Kee||MullenLowe Singapore||Copywriter|
|Shaifali Dayal||MullenLowe Singapore||Associate Regional Business Director|
|Khatkhanang Chavalitsakulchai||MullenLowe Singapore||Associate Regional Account Director|
|Guy Lewis||MullenLowe Singapore||Copywriter|
|Jonathan Gerard||MullenLowe Singapore||Head of Television|
|Martin Coppola||MullenLowe Singapore||Art Director|
|Andrew Ho||MullenLowe Singapore||Designer|
|Martin Coppola||MullenLowe Singapore||Designer|
|Alvin Tan||Teo Studio||Photographer|
|Nelson Digital Imaging||Nelson Digital Imaging||Illustrator|
|Gin Khoo||Purplelab Pte Ltd||Producer|
|Jack Ho||Purplelab Pte Ltd||Editor|
|Adam Behr||Neon Sound||Music Artist|
|Terence Chan||Neon Sound||Producer|
They created the world’s first soccer ball that truly represents the diversity of the beautiful game: The Ball for All. Each segment of the Ball for All is based on the actual skin colour of a young soccer player from a different ethnic background.
First they took photos of the skin of young soccer players from around the world. They then paired each skin color with an identical pantone. They used each pantone to color a different segment of the Ball for All. So every single segment of the Ball for All is based on the actual skin color of young soccer players from different countries and ethnic backgrounds. They were inspired to base the design on the old-fashioned black and white soccer ball since it’s outdated – to show a new way of thinking. They produced 200 of The Ball for All and handed them out to major youth leagues, clubs and schools across Asia. It later became the official tournament ball of the Asia biggest youth tournament - The JSSL International 7s.
The Ball for All starred in the tournament that brought together 160 youth teams comprising over 2000 players from 13 countries, and over 12,000 spectators – fans, friends and parents from all over the world – at the historic Padang in the heart of Singapore city. Tens of thousands more followed the matches (and the ball) online. Today, Breeze is in talks with the AFC and the Fare network to reach out to the rest of Asia, Europe and the world.
They worked with young soccer players from a wide range of countries including Indonesia, Brazil, Nigeria, Spain, Australia, Malyasia and the United Kingdom to make the Ball for All a true representation of youth soccer around the world.