THE BALL FOR ALL

TitleTHE BALL FOR ALL
BrandUNILEVER (BREEZE)
Product / ServiceBREEZE WASHING DETERGENT
CategoryB02. Promotional Item Design
EntrantMULLENLOWE SINGAPORE, SINGAPORE
Idea Creation MULLENLOWE SINGAPORE, SINGAPORE
Media MULLENLOWE SINGAPORE, SINGAPORE

Credits

Name Company Position
Erick Rosa MullenLowe Singapore Executive Creative Director
Ang Sheng Jin MullenLowe Singapore Creative Director
Daniel Kee MullenLowe Singapore Creative Director
Alex Tan MullenLowe Singapore Art Director
Ang Sheng Jin MullenLowe Singapore Art Director
Andrew Ho MullenLowe Singapore Art Director
Alex Tan MullenLowe Singapore Designer
Jacqueline Wong MullenLowe Singapore Agency Producer
Rosa Trinh MullenLowe Singapore Senior Account Executive
Daniel Kee MullenLowe Singapore Copywriter
Shaifali Dayal MullenLowe Singapore Associate Regional Business Director
Khatkhanang Chavalitsakulchai MullenLowe Singapore Associate Regional Account Director
Guy Lewis MullenLowe Singapore Copywriter
Jonathan Gerard MullenLowe Singapore Head of Television
Martin Coppola MullenLowe Singapore Art Director
Andrew Ho MullenLowe Singapore Designer
Martin Coppola MullenLowe Singapore Designer
Alvin Tan Teo Studio Photographer
Nelson Digital Imaging Nelson Digital Imaging Illustrator
Gin Khoo Purplelab Pte Ltd Producer
Jack Ho Purplelab Pte Ltd Editor
Adam Behr Neon Sound Music Artist
Terence Chan Neon Sound Producer

The Campaign

They created the world’s first soccer ball that truly represents the diversity of the beautiful game: The Ball for All. Each segment of the Ball for All is based on the actual skin colour of a young soccer player from a different ethnic background.

Creative Execution

First they took photos of the skin of young soccer players from around the world. They then paired each skin color with an identical pantone. They used each pantone to color a different segment of the Ball for All. So every single segment of the Ball for All is based on the actual skin color of young soccer players from different countries and ethnic backgrounds. They were inspired to base the design on the old-fashioned black and white soccer ball since it’s outdated – to show a new way of thinking. They produced 200 of The Ball for All and handed them out to major youth leagues, clubs and schools across Asia. It later became the official tournament ball of the Asia biggest youth tournament - The JSSL International 7s.

Indication of how successful the outcome was in the market

The Ball for All starred in the tournament that brought together 160 youth teams comprising over 2000 players from 13 countries, and over 12,000 spectators – fans, friends and parents from all over the world – at the historic Padang in the heart of Singapore city. Tens of thousands more followed the matches (and the ball) online. Today, Breeze is in talks with the AFC and the Fare network to reach out to the rest of Asia, Europe and the world.

They worked with young soccer players from a wide range of countries including Indonesia, Brazil, Nigeria, Spain, Australia, Malyasia and the United Kingdom to make the Ball for All a true representation of youth soccer around the world.