Title | DRAW YOUR BIG PICTURE |
Brand | ITOCHU PROPERTY DEVELOPMENT |
Product / Service | CREVIA |
Category | G03. Logo Design |
Entrant | DENTSU INC. Tokyo, JAPAN |
Idea Creation | DENTSU INC. Tokyo, JAPAN |
Production | TOW Tokyo, JAPAN |
Production 2 | OCTAVE NIBAN-KOBO PRODUCTIONS Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Akio Morita | DENTSU.INC | Creative Director |
Katsunori Yasuhara | DENTSU.INC | Communication Planner |
Kota Tanijiri | DENTSU.INC | Account Executive |
Akihito Abe | TOW.co.ltd | Creative Director |
Yusuke Fukushima | TOW.co.ltd | Producer |
Yoji Nakamura | TOW.co.ltd | Associate Producer |
Daisuke Sugyo | NIBAN-KOBO Productions Corp. | Producer |
Kazuaki Ohuchi | NIBAN-KOBO Productions Corp. | Producer |
Souhei Tsukahara | NIBAN-KOBO Productions Corp. | Production Manager |
Wakana Shibata | NIBAN-KOBO Productions Corp. | Production Manager |
Daisuke Hashimoto | freelance | Director |
Daiki Yatabe | freelance | Cameraman |
Koji Yamamoto | freelance | Lighting |
Masami Okada | Koto Production Inc. | Production Design |
Chinatsu Hori | Koto Production Inc. | Production Design |
Chikako Nagai | freelance | Production Design |
Syuji Komori | ACTIVE CINE CLUB CO., LTD. | Editor |
Saaya Yamaguchi | ACTIVE CINE CLUB CO., LTD. | Editor |
Yuichi Ishida | Yamaha Music Publishing, Inc. | Music |
Creation of the world’s first brand visual using 3D pen.
CREVIA is a new made-to-order condominium brand. In Japan, purchasing a construction property must be the biggest shopping. But most of the condo purchasers chose only out of what housing manufacturers provide. They have to fit themselves to the provided layout/kitchen/material/color, etc. The residents are controlled by ready-made condos and end up losing the initiative. Creation of the world’s first brand visual using 3D pen. Focusing on the characteristic of 3D pen that realizes three-dimensional drawing in the air, we have created the online visual of drawing condo and residents’ enjoyable life freely in the air. Also a trompe-l’oeil art was used to enlighten the enjoyment of creating condo with three-dimensional viewpoints. Production period : 3 month Total 3 million views on Facebook/YouTube Total 121 articles are copied on web