DRAW YOUR BIG PICTURE

TitleDRAW YOUR BIG PICTURE
BrandITOCHU PROPERTY DEVELOPMENT
Product / ServiceCREVIA
CategoryG03. Logo Design
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Production TOW Tokyo, JAPAN
Production 2 OCTAVE NIBAN-KOBO PRODUCTIONS Tokyo, JAPAN

Credits

Name Company Position
Akio Morita DENTSU.INC Creative Director
Katsunori Yasuhara DENTSU.INC Communication Planner
Kota Tanijiri DENTSU.INC Account Executive
Akihito Abe TOW.co.ltd Creative Director
Yusuke Fukushima TOW.co.ltd Producer
Yoji Nakamura TOW.co.ltd Associate Producer
Daisuke Sugyo NIBAN-KOBO Productions Corp. Producer
Kazuaki Ohuchi NIBAN-KOBO Productions Corp. Producer
Souhei Tsukahara NIBAN-KOBO Productions Corp. Production Manager
Wakana Shibata NIBAN-KOBO Productions Corp. Production Manager
Daisuke Hashimoto freelance Director
Daiki Yatabe freelance Cameraman
Koji Yamamoto freelance Lighting
Masami Okada Koto Production Inc. Production Design
Chinatsu Hori Koto Production Inc. Production Design
Chikako Nagai freelance Production Design
Syuji Komori ACTIVE CINE CLUB CO., LTD. Editor
Saaya Yamaguchi ACTIVE CINE CLUB CO., LTD. Editor
Yuichi Ishida Yamaha Music Publishing, Inc. Music

The Campaign

Creation of the world’s first brand visual using 3D pen.

Creative Execution

CREVIA is a new made-to-order condominium brand. In Japan, purchasing a construction property must be the biggest shopping. But most of the condo purchasers chose only out of what housing manufacturers provide. They have to fit themselves to the provided layout/kitchen/material/color, etc. The residents are controlled by ready-made condos and end up losing the initiative. Creation of the world’s first brand visual using 3D pen. Focusing on the characteristic of 3D pen that realizes three-dimensional drawing in the air, we have created the online visual of drawing condo and residents’ enjoyable life freely in the air. Also a trompe-l’oeil art was used to enlighten the enjoyment of creating condo with three-dimensional viewpoints. Production period : 3 month Total 3 million views on Facebook/YouTube Total 121 articles are copied on web

Links

Video URL