VASE

TitleVASE
Brand5GIAY
Product / Service5 GIAY
CategoryB04. Posters
EntrantMULLENLOWE VIETNAM Ho Chi Minh City, VIETNAM
Idea Creation MULLENLOWE VIETNAM Ho Chi Minh City, VIETNAM

Credits

Name Company Position
Carlos Camacho MullenLowe Vietnam Executive Creative Director
Kumkum Fernando MullenLowe Vietnam Creative Director
Uy Le MullenLowe Vietnam Art Director
Binh Vu MullenLowe Vietnam Copywriter
Tan Phan MullenLowe Vietnam Art Director
Maryzyle Galinato MullenLowe Vietnam Associate Creative Director

The Campaign

You can always find a potential buyer on www.5giay.vn (Vietnamese’s eBay) for almost anything you want to sell. Every item for sell will find “haters” but more importantly a buyer. Thus someone’s “trash” can turn into another’s man “treasure”.

Creative Execution

We created an eye catching visual in which a selling item would be surrounded by it’s “hater’s” opinions but also highlighted among them: the interested buyer. With an annual traffic of more than 50 million, 5giay.vn is the largest online classified player in Vietnam.

Indication of how successful the outcome was in the market

We created an eye catching visual in which a selling item would be surrounded by it’s “hater’s” opinions but also highlighted among them: the interested buyer. With an annual traffic of more than 50 million, 5giay.vn is the largest online classified player in Vietnam.

Expand the selling item’s attractiveness through the effective network of 5giay.vn. By one post, you maximize your visibility & chances to find an interested buyer.