The Campaign

Nothing gets better with age like wine. And no birthday is complete without a toast to the celebrant’s good life. For these reasons, the wine became the gift. But not just any wine. Their own, personalized bottle of wine. So we got good bottles of wine and replaced the labels with hand-crafted cut-outs of their faces. The style of the cut-out illustration was that of a single-stroke line drawing, making it almost look like their faces were drawn on the bottles. These were then signed off with their names, as if this was their own personalized bottle label. On the other side of the bottle was the greeting that simply said “Cheers to another good year!” together with the wine variety.

Creative Execution

The personalized labels were designed to look organic to the wine bottle. The illustration style of a single-line drawing was deliberate so as to make the faces distinguishable but still look like works of art. The hand-cut illustrations was key in getting the desired outcome from the labels to give it both aesthetic and authentic qualities.

Indication of how successful the outcome was in the market

The results were happy clients who proudly posted their wine bottles on their personal social media accounts and messages of thanks that reeked with joy. We never thought an unopened bottle of wine could have the ability make people feel so giddy.

The personalized approach truly made the clients feel that a lot of thought and effort was put into making their gift. It also showed creativity and ingenuity in all we do, even in the littlest things like birthday gifts. It helped in forging stronger relationships with the clients and reinforced the creative image of the agency.