Title | JAPAN QUALITY EYELINER |
Brand | CHEMICOS CREATIONS |
Product / Service | EYELINER |
Category | B04. Posters |
Entrant | DENTSU INC. Tokyo, JAPAN |
Idea Creation | DENTSU INC. Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Aya Yagi | DENSTU | Art Director |
Mai Ishiwata | DENTSU CREATIVE FORCE | Producer |
Yusuke Shimura | Yokohama Super Factory | Producer |
Satomi Kinoshita | DENTSU | Copywriter |
Satoshi Funayama | J.C.SPARK | Designer |
Takaya Sakano | Sakano Takaya Photo Office | Photographer |
Kiyoshi Kuroda | KABWA | Illustrator |
Yosuke Mochizuki | tecono | Retoucher |
Hayato Ono | tecono | Retoucher |
Satomi Sekino | Fromhand Make Up Academy | Hair and Makeup |
By drawing the modern style of ukiyo-e with eyeliner precisely, we can convey the high quality of the eyeliner that enables the delicately drawn depiction, and at the same time, expresses the beauty of Japanese art.
The modern style of ukiyo-e drawing with eyeliner precisely reflects the high quality of the eyeliner and the beauty of Japanese artistic style. For appealing that it is the “Japanese” company to the world, the crane and Mt. Fuji, which represents Japan, were used as a motif on the poster.
?The poster publicized Japanese high technology and led to new business opportunities in world exhibition halls. ?Despite exposure only in world exhibition halls, this poster has since been featured in magazines, etc. and viewed by many people.
Chemicos Creations, which is OEM manufacturer, has focused on cosmetic makers. Therefore, the idea telling their high technique instantaneously was required on the poster.