JAPAN QUALITY EYELINER

TitleJAPAN QUALITY EYELINER
BrandCHEMICOS CREATIONS
Product / ServiceEYELINER
CategoryB04. Posters
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN

Credits

Name Company Position
Aya Yagi DENSTU Art Director
Mai Ishiwata DENTSU CREATIVE FORCE Producer
Yusuke Shimura Yokohama Super Factory Producer
Satomi Kinoshita DENTSU Copywriter
Satoshi Funayama J.C.SPARK Designer
Takaya Sakano Sakano Takaya Photo Office Photographer
Kiyoshi Kuroda KABWA Illustrator
Yosuke Mochizuki tecono Retoucher
Hayato Ono tecono Retoucher
Satomi Sekino Fromhand Make Up Academy Hair and Makeup

The Campaign

By drawing the modern style of ukiyo-e with eyeliner precisely, we can convey the high quality of the eyeliner that enables the delicately drawn depiction, and at the same time, expresses the beauty of Japanese art.

Creative Execution

The modern style of ukiyo-e drawing with eyeliner precisely reflects the high quality of the eyeliner and the beauty of Japanese artistic style. For appealing that it is the “Japanese” company to the world, the crane and Mt. Fuji, which represents Japan, were used as a motif on the poster.

Indication of how successful the outcome was in the market

?The poster publicized Japanese high technology and led to new business opportunities in world exhibition halls. ?Despite exposure only in world exhibition halls, this poster has since been featured in magazines, etc. and viewed by many people.

Chemicos Creations, which is OEM manufacturer, has focused on cosmetic makers. Therefore, the idea telling their high technique instantaneously was required on the poster.