| Title | BEAUTIFUL APPETITE |
| Brand | SUNTORY HOLDINGS |
| Product / Service | SUNTORY BLACK OOLONG TEA |
| Category | B04. Posters |
| Entrant | DENTSU INC. Tokyo, JAPAN |
| Idea Creation | DENTSU INC. Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Kiyoshi Omori | SUN-AD Company Limited | Creative Director |
| Yukari Oka | Suntory Business Expert Limited | Creative Director |
| Yasuyuki Kawano | DENTSU | Creative Director |
| Yuto Ogawa | DENTSU | Copywriter |
| Aya Yagi | DENTSU | Art Director |
| Ayaka Taniguchi | Suntory Business Expert Limited | Producer |
| Mai Ishiwata | DENTSU CREATIVE FORCE | Producer |
| Yusuke Shimura | Yokohama Super Factory | Producer |
| Saori Tsuji | AERIE,Co.,Ltd. | Photographer |
| Takaaki Uba | Hoshino Camera | Photographer |
| Kumiko Shiraki | NesT.O. | Designer |
| Aya Nozawa | NesT.O. | Designer |
| Yohei Yamada | RIZING.inc | Retoucher |
Our idea is to make a poster that people want to see twice.
To see from a distance, the poster can be seen as delicious dishes on the table. But, to see closely, it can be seen as girls wearing dresses on which photos of dishes are printed. By getting attention with this tricky design, we tried to get them interested in the product and be a fan of it.
Many people enjoyed this ad, and we succeeded in delivering brand message to women who always want to eat, but also want to keep their beauty.
Our targets are women who always want to eat, but also want to keep their beauty. So, we tried to tell the message, "Eat more, Stay beautiful." and make them a fan of the product.