| Title | THE ROPE IS "SUPER FIBER" |
| Brand | TOYOBO CO. |
| Product / Service | IZANAS® |
| Category | B04. Posters |
| Entrant | DENTSU INC. KANSAI Osaka, JAPAN |
| Idea Creation | DENTSU INC. KANSAI Osaka, JAPAN |
| Production | SHERPA Osaka, JAPAN |
| Name | Company | Position |
|---|---|---|
| Takahisa Yano | DENTSU INC. KANSAI | Creative Director |
| Tetsuya Wakabayashi | Sherpa inc. | Art Director |
| Teppei Yamaguchi | Sherpa inc. | Designer |
| Daiki Kitazawa | Sherpa inc. | Designer |
To express how thin yet strong it is by showing it being reliable enough to support over a dozen men.
The poster was displayed at rollout events around the world to win recognition for the newly reborn IZANAS®.
The high-impact design generated a big response, helping to maximize awareness of the rebranding. Many inquiries were received.
The aim was to develop sales globally, not just in Japan, so the focus was on non-verbal communication.