The Campaign

The motif of powerful animals was used to symbolize the strength of the super fiber. But strength is not the fiber’s only salient feature. Thinness also had to be expressed, so the visual of each animal was made to appear as thin as possible.

Creative Execution

The poster was displayed at rollout events around the world to win recognition for the newly reborn IZANAS®.

Indication of how successful the outcome was in the market

The high-impact design generated a big response, helping to maximize awareness of the rebranding. Many inquiries were received.

The aim was to develop sales globally, not just in Japan, so the focus was on non-verbal communication.