The Campaign

By creating overwhelmingly impressive and unique graphic poster, we tried many creative student to get interested in Musashino Art University.

Creative Execution

We expressed the intent of the event — opening the university to high school students hoping to attend a fine arts university — and the value a fine arts university provides in opening the power of imagination by designing a three-dimensional poster where different pictures are revealed depending how one opens up the serrated seams.

Indication of how successful the outcome was in the market

The unprecedented three-dimensional posters became a topic on social media. The number of students attending the open campus event doubled in comparison.

The open campus event was publicized using the key phrase, “OPEN UP YOUR IMAGINATION,” focusing on the concept of a fine arts university that opens the paths to creativity and inspiration. By changing the angle at which the serrations were opened different images could be revealed, an innovation that opened up new possibilities for poster design. By creating posters that could be transformed into three-dimensions through handwork, we aimed to stimulate high school students’ interest in craftsmanship as an aspect of art.