The Campaign

Developing sympathy by putting lyrics of famous Korean children’s songs into pictures, and making a book in which everyone, including the blind, can read and experience. We can send a touching message to everyone by using this book as a means to feel and deeply understand the perspective of the blind.

Creative Execution

We have designed a braille book in which both the non-disabled and the blind can read. We used famous children's songs for easier comprehension of the books. The idea was to change the views people have toward the blind by having them experience how difficult it is for the blind to read braille books. Many people got interested due to this idea, and we were able to fund this campaign. Also, we got a lot of interest from ordinary publishing companies, and due to that, the interest in publications for the benefit of the public have increased.

Indication of how successful the outcome was in the market

By spreading word about this campaign on social media and in bookstores, more than 500 books have been sold within a month, and braille books, along with more than 10 million won, have been donated for the blind. It has been very effective in getting rid of the unjust prejudice toward handicapped people. This campaign is still going on.

Korea has had a problem of having negative views toward the blind and supply of braille books. Because of this campaign, people have become more aware of and were able to have more positive views about the blind. Kbraille's brand recognition has increased by 100% by being exposed on the news and in magazines, and the supply of braille books has increased by 20% due to the donations and support.