The Campaign

What if sanitation workers could be “disguised” as speed radar so that they could “tip off” radar detectors to force speeding drivers to slow down? With this insight in mind, we created the Life Guard badge.

Creative Execution

The Life Guard badge features: Layer of radiation-proof material VO: a radiation-proof layer to ensure safety Long-lasting lightweight battery VO: a rechargeable battery that lasts up to 4 hours Microwave radar transmitter / K band, 24.150 GHZ a microwave radar transmitter recognized by most radar detectors Waveguide and a 60-degree waveguide to boost the signal to an extensive 50-meter coverage All-weather design It also features an all-weather design to work 24/7, including on rainy days When a sanitation worker is equipped with the Life Guard badge, he or she has been perfectly disguised as speed radar. The badge transmits on the same wave band as speed radar does. Passing drivers will receive voice alert from their radar detector as they usually do. Without additional modification to the existing radar detectors on the road, we have effectively improved the workplace safety for sanitation workers.

Indication of how successful the outcome was in the market

The Life Guard badge takes care of those who take care of our city. Moreover, it also protects other vulnerable pedestrians. In a word, this easy-to-use device is a lifesaver.

The idea is simple: since speeding drivers use radar detectors to avoid speed cameras, why don't we just utilize this?