| Title | MR.NEBUTA - LIGHTS UP AOMORI PROJECT - |
| Brand | AOMORI |
| Product / Service | NEBUTA |
| Category | D03. Live Events |
| Entrant | YOMIKO ADVERTISING Tokyo, JAPAN |
| Idea Creation | YOMIKO ADVERTISING Tokyo, JAPAN |
| PR | FULLHOUSE CO.,LTD. Tokyo, JAPAN |
| Production | GOSHOGAWARA CITY TOURIST ASSOCIATION Aomori, JAPAN |
| Production 2 | YOMIKO ADVERTISING Tokyo, JAPAN |
| Production 3 | AD JAPAN CO.,LTD. Tochigi, JAPAN |
| Production 4 | SONY CREATIVE PRODUCTS Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Nobuhiro Mori | Aomorikenn kannkourenmei Public Interest Incorporated Association | Chief Editor |
| Takashi Sasaki | Aomorikenn kannkourenmei Public Interest Incorporated Association | Chief |
| Nozomi Nishibori | Aomorikenn kannkourenmei Public Interest Incorporated Association | Chief |
| Keita Nagao | Sony Enterprise Co.,ltd. | Staff |
| MIsao Tanaka | YOMIKO Advertising Inc. | chief |
| Igarashi Isamu | YOMIKO Advertising Inc. | Manager |
| Hiroyuki Kobayashi | YOMIKO Advertising Inc. | Manager |
| Hiroaki Yasunaka | YOMIKO Advertising Inc. | Sales Representative |
| Yukihiro Saitou | YOMIKO Advertising Inc. | Staff |
| Hideki Yamamoto | YOMIKO CROSSCOM Inc. | Manager |
| Masami Katou | YOMIKO CROSSCOM Inc. | Assistant producer |
| Akira Kimura | YOMIKO CROSSCOM Inc. | Staff |
| Masae Shimazaki | YOMIKO CROSSCOM Inc. | Staff |
| Momoka Kataoka | YOMIKO CROSSCOM Inc. | Staff |
| Hiroki Kaneko | YOMIKO CROSSCOM Inc. | Staff |
| Daisuke Fukushima | YOMIKO CROSSCOM Inc. | Staff |
| Hiroaki Fukushi | Goshogawara City Office | NEPUTA ARTIST |
| Fujio Tajima | ad japam co.,ltd | Corporate Adviser |
| Minoru Nakajima | ad japam co.,ltd | Representative Director |
| Jun Arai | ad japam co.,ltd | Branch Chief |
Our challenge is to get tourists headed to Hokkaido to consider stopping in AOMORI along the way. The “Mr.Nebuta” project was born. “Nebuta” is a festival with a 400-year history.Traditional Nebuta craftsmen put all their souls and skills into building Mr. Nebuta in 270 days. This project will deliver the culture and heart of AOMORI to Tokyo.
“Mr. Nebuta” was in a 270 day process, conducted in AOMORI , starting with a sketch design, then gluing fibrous washi-paper around a wood and wire frame, and finishing with colorization. The finished float was 23 meters (75.4 feet) tall, 8 meters (26.2 feet) wide, and weighed 19 tons. A fleet of ten 12-ton trucks carried it to Tokyo. The design features the legendary figure Yoshitsune riding on a steed across the ocean, based on the mythical story of his crossing to Hokkaido. Over 100 people were involved in the assembly of “Mr. Nebuta. “
The towering Nebuta display lit up the hearts of 1.2 million potential visitors. We can be sure that AOMORI won’t be passed over by these travelers if they visit Hokkaido by bullet train. The “Mr. Nebuta” project was featured in nearly 40 media outlets including TV and newspapers. The huge success of the “Mr. Nebuta” project is certain to have improved awareness of the culture and history of AOMORI .
Our approach was intended to get media attention to attract future tourists from the primary user base of the Hokkaido bullet train line: residents of the greater Tokyo area. In addition, by holding this event in the sightseeing destination of Ginza, foreign tourists were also reached. Original AOMORI guidebooks in five different languages were distributed at the event area to appeal to foreign tourists, along with traditional music performances to promote AOMORI -style Japanese culture.