| Title | THE NORTHERN WIND AND THE SUN |
| Brand | KIRIN BREWERY COMPANY |
| Product / Service | SUNNY NODOGOSHI BEER |
| Category | G06. Photography |
| Entrant | TYO Tokyo, JAPAN |
| Idea Creation | DENTSU INC. Tokyo, JAPAN |
| Production | TYO Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Satoshi Yamamoto | DENTSU | Creative Director/Planner |
| Takuma Shinomiya | DENTSU | Communication Designer |
| Teru Tsujinaka | DENTSU | Copywriter |
| Ryuto Furukubo | DENTSU | Art Director |
| Shota Kurokawa | DENTSU | Agency Producer |
| Takuya Yumita | DENTSU | Associate Account Supervisor |
| Hiroshi Yamada | TYO inc.MONSTER div. | Production Manager |
| Shotaro Nishioka | TYO inc.MONSTER div. | Production Manager |
| Shinsuke Jitsumori | TYO creative center | Director |
| Satoshi Uchikawa | Freelance | Cameraman |
| Yasuyuki Suzuki | Freelance | Lighting Director |
| Naoyuki Hashimoto | magenta wall design | Art Designer |
| Satoko Ishii | Freelance | Stylist |
| Youca Nakayasu | Freelance | Hair & Make |
| Shoichiro Matsuoka | GM-Atelier | Costume |
| Masashi Kuwahara | Visualman Tokyo | CG producer |
| Hiroyuki Nakamura | bepop | Casting |
| Setsu Fukushima | Ongakushitu Inc. | Music Producer |
| Masao Omokawa | TYO inc.MONSTER div. | Producer |
Re-designing "The north wind and the sun" from Aesop story including storytelling and costume. Producing as home electronics and otaku culture are used for a motif, and it would be easy for the costume to be made a topic.
Uploading the movies on Youtube. In addition, the background story were exhibited in the special web site.
After uploading the video, it spread widely to more than 120 domestic and abroad web media. Plus, tweet about “Sunny Nodogoshi” is increased 195 %. As a result of this, Sunny beer become No.1 sales in the new product of Kirin beer in this term. In addition, Tweet about "The north wind and the sun"(original story) increases 164 %, means Sunny beer give an opportunity for Aesop story to go up to the topic. This push the sales of "Sunny Nodogoshi" too.
Since twenties and fifties have completely different point of view for early summer, We decided to“Not advertise beer, but story.” Making the web movie that communicates beyond the generation using "The north wind and the sun" from Aesop story for the sake of saying it is the beer for sunny day.