| Title | METALIC POSTER |
| Brand | AMADA |
| Product / Service | CORPORATE |
| Category | G01. Typography |
| Entrant | DENTSU INC. Tokyo, JAPAN |
| Idea Creation | DENTSU INC. Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Kosuke Takeshige | DENTSU INC. | Creative Director / Copywriter |
| Yoshinaka Ono | DENTSU INC. | Creative Director / Art Director |
| Yumi Fukuyoshi | TAKI CORPORATION | Designer |
| Kenichi Sonehara | amana inc. | Photographer |
| Hayato Satomi | amana inc. | Producer |
| Junpei Inoue | amana inc. | Assistant Producer |
| Shinya Nakagawa | amana inc. | Editor |
| Kazuyo Oi | amana inc. | Retoucher |
Our idea was to create a metallic poster using AMADA’s metal processing machine. Through this poster, we aimed to express the company’s high-level technology and diversity of its productive output.
The poster was designed using AMADA’s advanced technologies of laser-cutting and punching on a stainless metal sheet. In it, the products of AMADA were designed as pictograms. More than 300 pictograms were used to express the relation between the metal processing technology of AMADA and the society.
AMADA’s metal processing technology previously unknown to consumers was well portrayed. Products AMADA has been introducing to the world were conveyed in details though pictograms. The metallic poster unified the brand image which was not united previously.
We made sure that consumers who previously did not have any interest in AMADA understood its technology and business merely by looking at the poster. In addition, we attempted to unite its brand image by presenting this poster in mass advertising, exhibitions, and on the website.