ANATOMY OF INTEREST -EXHIBITION OF AD AWARD SELECTED BY THE PEOPLE-

TitleANATOMY OF INTEREST -EXHIBITION OF AD AWARD SELECTED BY THE PEOPLE-
BrandYOSHIDA HIDEO MEMORIAL FOUNDATION
Product / ServiceAD MUSEUM TOKYO
CategoryB04. Posters
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Production J.C. SPARK Tokyo, JAPAN
Production 2 DAINICHI Tokyo, JAPAN
Production 3 AD SEEDS Tokyo, JAPAN

Credits

Name Company Position
Masahiro Makiguchi DENTSU INC. Planning Director
U Takahashi DENTSU INC. Art Director
Nae Mikuni DENTSU INC. Creative Writer
Kohei Ohtsuki J.C.SPARK Designer
Satoshi Funayama J.C.SPARK Designer
Yuji Mitsuhashi Dainichi. Co., Ltd Director / Animation
Tatsuyuki Tanikawa Dainichi. Co., Ltd Producer
Naoto Yonaiyama Freelance Music Director
Nadya Kirillova DENTSU INC. Special Thanks
Nao Sakamoto DENTSU INC. Special Thanks
Naruki Higashi DENTSU INC. Special Thanks
Jun Kato DENTSU Creative X Special Thanks
Naoto Yonaiyama Freelance Music Director

The Campaign

A unique award was made that values the interests of the people. Based on this, we visualized the evolution of people's interest using 3 sets of elements.Elements gradually emerge forming a heart-shaped cell, which represents maximum interest. These "chains of interest" spread across posters, leaflets, mural design, and captions, inspiring those who visited Advertising Museum Tokyo.

Creative Execution

A unique award was made that values the interests of the people. Based on this, we visualized the evolution of people's interest using 3 sets of elements.Elements gradually emerge forming a heart-shaped cell, which represents maximum interest. These "chains of interest" spread across posters, leaflets, mural design, and captions, inspiring those who visited Advertising Museum Tokyo.

Indication of how successful the outcome was in the market

A unique award was made that values the interests of the people. Based on this, we visualized the evolution of people's interest using 3 sets of elements.Elements gradually emerge forming a heart-shaped cell, which represents maximum interest. These "chains of interest" spread across posters, leaflets, mural design, and captions, inspiring those who visited Advertising Museum Tokyo.

A unique award was made that values the interests of the people. Based on this, we visualized the evolution of people's interest using 3 sets of elements.Elements gradually emerge forming a heart-shaped cell, which represents maximum interest. These "chains of interest" spread across posters, leaflets, mural design, and captions, inspiring those who visited Advertising Museum Tokyo.