EVACUATION GAME

TitleEVACUATION GAME
BrandSHACHIHATA
Product / ServiceEVACUATION GAME
CategoryF02. Well-being, Environmental Impact & Solution
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Contributing TAKI-C1 Aichi-ken, JAPAN
Contributing 2 C3 FILM Aichi, JAPAN
Contributing 3 DARUMA Gifu, JAPAN
Contributing 4 TOHOKU UNIVERSITY Sendai, JAPAN

Credits

Name Company Position
Michihito Dobashi DENTSU INC. Creative Director/ Art Director
Yoshihisa Ozaki DENTSU INC. Creative Director
Maki Sato DENTSU INC. Planner
Matsushima Shunsuke DENTSU INC. Media Planner
Takuya Ara DENTSU EAST JAPAN INC. Account Planner
Kotoha Tanaka DENTSU INC. Copywriter
Yunosuke Kunimoto DENTSU INC. Copywriter
Fumi Anan DENTSU INC. Copywriter
Rui Nouchi TOHOKU UNIVERSITY Planner
Mari Yasuda TOHOKU UNIVERSITY Planner
Masahiro Furukawa taki-c1 co.,ltd. Art Director
Keita Nakao taki-c1 co.,ltd. Designer
Shota Ohyama taki-c1 co.,ltd. Designer
Ayaka Deguchi taki-c1 co.,ltd. Designer
Ayano Mori taki-c1 co.,ltd. Designer
Saki Ohgose taki-c1 co.,ltd. Designer
Naoki Yokoyama BOIL DESIGN Designer
Yoshitaka Kondo C3 Film Co.,LTD Film Director
Tsutomu Kondo C3 Film Co.,LTD Film Producer
Yoshihiro Ozaki DARUMA Photographer
Daisuke Kamimura KEIZ Printing Director
Frederic DUMABIN 40HATTEN Translator
Takaya Hattori Dee Studio Music

The Campaign

"Shachihata", a stamp maker developed a fun solution "Evacuation Game" 1.A bag is handed to all participants. There are stamps and tables allocated at check-points during their refuge routes. Disaster prevention knowledge is learned when they stamp their bags. The bag is complete when all stamps at all check-points are stamped.?By that time they would have at the refuge point, 2.The bag could be used for everyday use and participants could be reminded about what they learned about disaster prevention. 3.It becomes a hood at times of disaster and prevents cold and dust. 4. It becomes a sling when one injures an arm.

Creative Execution

Bag is designed with motifs of protection from natural disaster, such as TSUNAMI, typhoon , and earthquakes. Participants appreciate sophisticated design of bags because they can create their own design with stamps at check points. In March12.2016, Evacuation Game is released at Tohoku International Forum, in front of?citizens, the government of a municipality, and research institute who have worked for disaster risk reduction in Tohoku.

Indication of how successful the outcome was in the market

Evacuation Game offers a fun solution and an unforgettable learning experience all at the same time.In addition, it reminds participants about what they have learnt at the drill by using the bad in everyday life.

Change an boring evacuation drill into a fun game.