SOUND EFFECTS FROM VEGGIES

TitleSOUND EFFECTS FROM VEGGIES
BrandBURG BARN BURI
Product / ServiceEAT BURG BARN
CategoryE01. Food
EntrantCREATIVE JUICE\BANGKOK Bangkok, THAILAND
Idea Creation CREATIVE JUICE\BANGKOK Bangkok, THAILAND
Production MEOUR Bangkok, THAILAND
Production 2 PIMNGAM Bangkok, THAILAND

Credits

Name Company Position
Thirasak Tanapatanakul Creative Juice\Bangkok Chief Creative Officer
Chatchai Butsabakorn Creative Juice\Bangkok Creative Group Head
Yannapat Boonkate Creative Juice\Bangkok Art Director
Pongsuree Asanasen Creative Juice\Bangkok Planning Director
Nuntwarith Thairattana Creative Juice\Bangkok Planner
Teewin Varapaskul Meour Director
Pongsakorn Chomwong Meour Co-Director
Aphiwat Thongyoo Meour Producer
Setthawut Samathimongkol Meour Director Of Photography
Suthon Sirivirojsakul Pimngam Ltd.,Part. Director
Wanida Phanpha Pimngam Ltd.,Part. Director

The Campaign

Children love stories. We can leverage this universal truth to persuade children to eat their vegetables by using a story, a very unique story. They can create sound effects for this story by biting and chewing their veggies. We have created a label that has instructions and a story. While a child reads the story, he/she follows the instructions and creates sound effects by biting and chewing vegetables. For example, the sound of a car crashing would be created by biting carrots and the sound of a sword fight would be made by chewing bell peppers.

Creative Execution

Children love stories. We can leverage this universal truth to persuade children to eat their vegetables by using a story, a very unique story. They can create sound effects for this story by biting and chewing their veggies. We have created a label that has instructions and a story. While a child reads the story, he/she follows the instructions and creates sound effects by biting and chewing vegetables. For example, the sound of a car crashing would be created by biting carrots and the sound of a sword fight would be made by chewing bell peppers.

Indication of how successful the outcome was in the market

EAT BURGBARN has become a well-known solution for families with "greens-hater" children. The sound of crying children who were once forced to eat vegetables has now changed to the happy chewing sound of children who are growing healthily.

Children love stories. We can leverage this universal truth to persuade children to eat their vegetables by using a story, a very unique story. They can create sound effects for this story by biting and chewing their veggies. We have created a label that has instructions and a story. While a child reads the story, he/she follows the instructions and creates sound effects by biting and chewing vegetables. For example, the sound of a car crashing would be created by biting carrots and the sound of a sword fight would be made by chewing bell peppers.