Title | SHOELACE CODE POSTER |
Brand | NPO SPECIAL OLYMPICS NIPPON TOKYO |
Product / Service | NPO SPECIAL OLYMPICS NIPPON TOKYO |
Category | B04. Posters |
Entrant | GREY TOKYO, JAPAN |
Idea Creation | GREY TOKYO, JAPAN |
PR | GREY TOKYO, JAPAN |
Name | Company | Position |
---|---|---|
GAKU TAKAI | GREY TOKYO | SENIOR Art Director |
KANJI MIYAGAWA | GREY TOKYO | GROUP Creative Director |
HIDEKI NAMIKI | GREY TOKYO | Creative Director |
YUKIKA ANAN | GREY TOKYO | SENIOR Copywriter |
HIROMICHI SAKURAI | GREY TOKYO | Account Director |
HIROAKI MATSUNAGA | TCJ | Film Director |
YOJI IKESHITA | TCJ | Producer |
We have asked the challenged athletes of Special Olympics Nippon Tokyo to donate their shoelaces. We have then used the shoelaces to weave a poster. We have embedded a QR code into the woven poster, which when captured, reveals the athletes activities as well as information regarding volunteer observation and visiting tours.
Placed the poster in sports venues and nearby train stations where pro-league matches are held.
Collected over 300 shoelaces from more than 130 athletes. The site recorded over 1000 access in only 3 weeks of exposure. Volunteer inquiries counted over 3 times from the previous year.
We have asked the challenged athletes of Special Olympics Nippon Tokyo to donate their shoelaces. We have then used the shoelaces to weave a poster. We have embedded a QR code into the woven poster, which when captured, reveals the athletes activities as well as information regarding volunteer observation and visiting tours.