| Title | SLOW TRAIN, SLOW LIFE. "GET BACK, TOHOKU.” |
| Brand | EAST JAPAN RAILWAY COMPANY |
| Product / Service | TOHOKU SHINKANSEN |
| Category | G02. Illustration |
| Entrant | DENTSU INC. Tokyo, JAPAN |
| Idea Creation | DENTSU INC. Tokyo, JAPAN |
| Idea Creation 2 | CREATIVE POWER UNIT Tokyo, JAPAN |
| Media | DENTSU INC. Tokyo, JAPAN |
| PR | DENTSU INC. Tokyo, JAPAN |
| Production | DENTSU INC. Tokyo, JAPAN |
| Production 2 | CREATIVE POWER UNIT Tokyo, JAPAN |
| Contributing | ICHIKURA OFFICE Tokyo, JAPAN |
| Contributing 2 | COTORI-OFFICE Tokyo, JAPAN |
| Contributing 3 | BUREAU KIDA Paris, FRANCE |
| Contributing 4 | DENTSU ON DEMAND GRAPHIC Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Shinya Tamura | Dentsu On Demand Graphic Inc. | Printing Director |
| Takuma Takasaki | DENTSU INC. | Creative Director |
| Yoshihiro Yagi | DENTSU INC. | Art Director |
| Hiroshi Ichikura | Ichikura Office,inc. | Copywriter |
| Koji Wada | DENTSU INC. | Agency Producer |
| Nao Namura | DENTSU INC. | Account Executive |
| Daisuke Hatakeyama | Creative Power Unit | Designer |
| Masashi Fujita | Creative Power Unit | Designer |
| Natsuko Kida | Bureau Kida SARL | Artist Agent |
| Waca Sakamoto | COTORI-OFFICE | Copywriter |
| Philippe Weisbecker | Freelance | Illustrator |
The Tohoku Region, the northeastern area of Japan, was devastated by the earthquake and tsunami disasters in 2011. We believed that the best way to support the reconstruction of the area was to attract people to re-visit the area. In order to inspire the region with the joy of travel, we decided to spotlight the local railways in area that usually operate in the shadows.They are often considered as simply a means of transport. In this campaign they are treated as main characters; taking centre stage and successfully infusing a new breath of life into Tohoku travel. We rediscovered the brand value that has been otherwise ignored and turned this untaped potential into something more tangible with the power of design.
The Tohoku Region, the northeastern area of Japan, was devastated by the earthquake and tsunami disasters in 2011. We believed that the best way to support the reconstruction of the area was to attract people to re-visit the area. In order to inspire the region with the joy of travel, we decided to spotlight the local railways in area that usually operate in the shadows.They are often considered as simply a means of transport. In this campaign they are treated as main characters; taking centre stage and successfully infusing a new breath of life into Tohoku travel. We rediscovered the brand value that has been otherwise ignored and turned this untaped potential into something more tangible with the power of design.
The Tohoku Region, the northeastern area of Japan, was devastated by the earthquake and tsunami disasters in 2011. We believed that the best way to support the reconstruction of the area was to attract people to re-visit the area. In order to inspire the region with the joy of travel, we decided to spotlight the local railways in area that usually operate in the shadows.They are often considered as simply a means of transport. In this campaign they are treated as main characters; taking centre stage and successfully infusing a new breath of life into Tohoku travel. We rediscovered the brand value that has been otherwise ignored and turned this untaped potential into something more tangible with the power of design.
The Tohoku Region, the northeastern area of Japan, was devastated by the earthquake and tsunami disasters in 2011. We believed that the best way to support the reconstruction of the area was to attract people to re-visit the area. In order to inspire the region with the joy of travel, we decided to spotlight the local railways in area that usually operate in the shadows.They are often considered as simply a means of transport. In this campaign they are treated as main characters; taking centre stage and successfully infusing a new breath of life into Tohoku travel. We rediscovered the brand value that has been otherwise ignored and turned this untaped potential into something more tangible with the power of design.