The Campaign

Objects start to talk? Perhaps everything on the planet earth all have something to say? If so, what will it look like? <East West>, in Chinese, when the two words are put together, it means object or thing. At the same time, it also means directions, East and West. Intuitively, I think this book is about whimsical fictional story aim for adult readers. It has many different perspectives; sometimes it’s loud, sometimes it’s quiet. I firmly believe that imagination is unlimited, creativity runs freely. Art exists when there is freedom.

Creative Execution

On the book cover, I use illustration to convey the message: everything has things to say, but somehow is holding back itself in this whimsical fantasy world. Florescent orange is adopted on the book title. The word <East> and <West> is carved in half, half of the word is missing. The word <East> is placed on the right, the word <West> is placed on the left. Things or objects are not just simply things or objects, it has things to say, it leads you to think in different directions. Florescent orange against the black and white background, implies that although everything seems quiet, but at the same time, they are loud, noisy, bright.

Indication of how successful the outcome was in the market

Through the design, we communicate with readers. As we read, it feels as if things come to life and start communicating with us. And it reminds us to cherish things that we have. <EAST & WEST SPEAKS> also get huge response in the market, it increased by 40% to attract younger readers to buy and get more response.

Target audience: General public especially younger readers <EAST & WEST SPEAKS> is consisted of many short stories, in order to reflect the title of each story and the atmosphere, I chose black and white silent film’s title card as each chapter’s title design.