ANATOMY OF INTEREST - EXHIBITION OF AD AWARD SELECTED BY THE PEOPLE –

TitleANATOMY OF INTEREST - EXHIBITION OF AD AWARD SELECTED BY THE PEOPLE –
BrandYOSHIDA HIDEO MEMORIAL FOUNDATION
Product / ServiceADVERTISING MUSEUM TOKYO
CategoryG05. Motion Graphics / Moving Images Design
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN

Credits

Name Company Position
Masahiro Makiguchi DENTSU.inc Planning Director
U Takahashi DENTSU.inc Art Director
Nae Mikuni DENTSU.inc Creative Writer
Kohei Ohtsuki J.C.SPARK Designer
Satoshi Funayama J.C.SPARK Designer
Yuji Mitsuhashi Dainichi. Co., Ltd Director/Animation
Tatsuyuki Tanikawa Dainichi. Co., Ltd Producer
Shiori Kato Dainichi. Co., Ltd Production Manager
Naoto Yonaiyama Indivisual Music Director

The Campaign

A unique award was made that values the interests of the people. Based on this, we visualized the evolution of people's interest using 3 sets of elements.Elements gradually emerge forming a heart-shaped cell, which represents maximum interest. These "chains of interest" spread across posters, leaflets, mural design, and captions, inspiring those who visited Advertising Museum Tokyo.

Creative Execution

A unique award was made that values the interests of the people. Based on this, we visualized the evolution of people's interest using 3 sets of elements.Elements gradually emerge forming a heart-shaped cell, which represents maximum interest. These "chains of interest" spread across posters, leaflets, mural design, and captions, inspiring those who visited Advertising Museum Tokyo.

Indication of how successful the outcome was in the market

A unique award was made that values the interests of the people. Based on this, we visualized the evolution of people's interest using 3 sets of elements.Elements gradually emerge forming a heart-shaped cell, which represents maximum interest. These "chains of interest" spread across posters, leaflets, mural design, and captions, inspiring those who visited Advertising Museum Tokyo.

A unique award was made that values the interests of the people. Based on this, we visualized the evolution of people's interest using 3 sets of elements.Elements gradually emerge forming a heart-shaped cell, which represents maximum interest. These "chains of interest" spread across posters, leaflets, mural design, and captions, inspiring those who visited Advertising Museum Tokyo.