GET BACK, TOHOKU.

TitleGET BACK, TOHOKU.
BrandEAST JAPAN RAILWAY COMPANY
Product / ServiceTOHOKU SHINKANSEN
CategoryG06. Photography
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Idea Creation 2 CREATIVE POWER UNIT Tokyo, JAPAN
Media DENTSU INC. Tokyo, JAPAN
PR DENTSU INC. Tokyo, JAPAN
Production DENTSU INC. Tokyo, JAPAN
Production 2 CREATIVE POWER UNIT Tokyo, JAPAN
Contributing ICHIKURA OFFICE Tokyo, JAPAN
Contributing 2 FUMIHITO KATAMURA PHOTOGRAPH OFFICE Tokyo, JAPAN
Contributing 3 YOKOHAMA SUPER FACTORY Tokyo, JAPAN
Contributing 4 DENTSU ON DEMAND GRAPHIC Tokyo, JAPAN

Credits

Name Company Position
Shinya Tamura Dentsu On Demand Graphic Inc. Printing Director
Takuma Takasaki DENTSU INC. Creative Director
Yoshihiro Yagi DENTSU INC. Art Director
Hiroshi Ichikura Ichikura Office,inc. Copywriter
Waca Sakamoto Ichikura Office,inc. Copywriter
Fumihito Katamura Fumihito Katamura Photograph Office Photographer
Koji Wada DENTSU INC. Agency Producer
Yoku Akao DENTSU INC. Account Executive
Nao Namura DENTSU INC. Account Executive
Takako Yamada Yokohama Super Factory Photo Producer
Daisuke Hatakeyama Creative Power Unit Designer
Masashi Fujita Creative Power Unit Designer

The Campaign

The joy of travel is a joy of getting on a vehicle. As soon as we board and it begins to take us to our destination, an ordinary day turns into an extraordinary moment and this is when the travel starts. We treated the trains as the main character of this campaign. This campaign successfully inspired a return of the joy of travel in the devastated Tohoku region in Japan.

Creative Execution

The joy of travel is a joy of getting on a vehicle. As soon as we board and it begins to take us to our destination, an ordinary day turns into an extraordinary moment and this is when the travel starts. We treated the trains as the main character of this campaign. This campaign successfully inspired a return of the joy of travel in the devastated Tohoku region in Japan.

Indication of how successful the outcome was in the market

The joy of travel is a joy of getting on a vehicle. As soon as we board and it begins to take us to our destination, an ordinary day turns into an extraordinary moment and this is when the travel starts. We treated the trains as the main character of this campaign. This campaign successfully inspired a return of the joy of travel in the devastated Tohoku region in Japan.

The joy of travel is a joy of getting on a vehicle. As soon as we board and it begins to take us to our destination, an ordinary day turns into an extraordinary moment and this is when the travel starts. We treated the trains as the main character of this campaign. This campaign successfully inspired a return of the joy of travel in the devastated Tohoku region in Japan.