ANOTHER MOUNTAIN

Bronze Spike

Case Film

Presentation Image

TitleANOTHER MOUNTAIN
BrandYOSHIDA HIDEO MEMORIAL FOUNDATION/ADVERTISING MUSEUM TOKYO
Product / ServiceONE SHOW AWARDS 2015 EXHIBITION IN JAPAN
CategoryB04. Posters
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Idea Creation 2 CREATIVE POWER UNIT Tokyo, JAPAN
Media DENTSU INC. Tokyo, JAPAN
PR DENTSU INC. Tokyo, JAPAN
Production DENTSU INC. Tokyo, JAPAN
Production 2 CREATIVE POWER UNIT Tokyo, JAPAN
Contributing DENTSU ON DEMAND GRAPHIC Tokyo, JAPAN

Credits

Name Company Position
Yuya Furukawa DENTSU INC. Executive Creative Director
Yoshihiro Yagi DENTSU INC. Creative Director
Haruko Tsutsui DENTSU INC. Copywriter
Yusuke Koyanagi DENTSU INC. Art Director
Daisuke Hatakeyama Creative Power Unit Art Director
Haruko Nakatani Creative Power Unit Designer
Marina Danjo DENTSU INC. Copywriter
Shinya Tamura Dentsu On Demand Graphic Inc. Printing Director
Yoshiko Tomita DENTSU INC. Creative Producer

The Campaign

Ideas have the power to change the way we see the world. We presented these ideas in the form of mountains. These mountains are innovative yet diverse, forming various sceneries around the world. Creatives constantly set out to conquer this challenging terrain, but when they reach the top, what they find is yet another mountain standing over them. The theme of the exhibition is Another Mountain that creatives keep pursuing. We designed the entire exhibition from the promotional items to the space.

Creative Execution

Ideas have the power to change the way we see the world. We presented these ideas in the form of mountains. These mountains are innovative yet diverse, forming various sceneries around the world. Creatives constantly set out to conquer this challenging terrain, but when they reach the top, what they find is yet another mountain standing over them. The theme of the exhibition is Another Mountain that creatives keep pursuing. We designed the entire exhibition from the promotional items to the space.

Indication of how successful the outcome was in the market

Ideas have the power to change the way we see the world. We presented these ideas in the form of mountains. These mountains are innovative yet diverse, forming various sceneries around the world. Creatives constantly set out to conquer this challenging terrain, but when they reach the top, what they find is yet another mountain standing over them. The theme of the exhibition is Another Mountain that creatives keep pursuing. We designed the entire exhibition from the promotional items to the space.

Ideas have the power to change the way we see the world. We presented these ideas in the form of mountains. These mountains are innovative yet diverse, forming various sceneries around the world. Creatives constantly set out to conquer this challenging terrain, but when they reach the top, what they find is yet another mountain standing over them. The theme of the exhibition is Another Mountain that creatives keep pursuing. We designed the entire exhibition from the promotional items to the space.