Title | 3.141592… |
Brand | ZERO MEGA |
Product / Service | PROOFREADING |
Category | B04. Posters |
Entrant | IYAMADESIGN Tokyo , JAPAN |
Idea Creation | IYAMADESIGN Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Koji Iyama | iyamadesign inc. | Art Director |
Koji Iyama | iyamadesign inc. | Designer |
Koji Iyama | iyamadesign inc. | Creative Director |
To raise the profile of the company, we decide to create a promotional poster. The aim is expressing their accurate ability of proofreading.
To express their accurate ability of proofreading, I lined the space with numbers and created a quite annoying image. When you look carefully, the numbers line in circular constant(3.141592…) and in the middle of the numbers, there is a correction mark on the proof sheet.
The poster wes circulated mainly publishing company in Japan. It was not only for advertising, the staff used it to communicate with target publishers. Sales managers traditionally greet the partner companies circulating a calendar at the end of a year in Japan and the calendar is usually not charming. ‘Zero-mega’ staffs took a poster with them and distribute it instead of a calendar. It looked new to publishers and lead to good conversation.
The main target is publisher.