3.141592…

Title3.141592…
BrandZERO MEGA
Product / ServicePROOFREADING
CategoryB04. Posters
EntrantIYAMADESIGN Tokyo , JAPAN
Idea Creation IYAMADESIGN Tokyo, JAPAN

Credits

Name Company Position
Koji Iyama iyamadesign inc. Art Director
Koji Iyama iyamadesign inc. Designer
Koji Iyama iyamadesign inc. Creative Director

The Campaign

To raise the profile of the company, we decide to create a promotional poster. The aim is expressing their accurate ability of proofreading.

Creative Execution

To express their accurate ability of proofreading, I lined the space with numbers and created a quite annoying image. When you look carefully, the numbers line in circular constant(3.141592…) and in the middle of the numbers, there is a correction mark on the proof sheet.

Indication of how successful the outcome was in the market

The poster wes circulated mainly publishing company in Japan. It was not only for advertising, the staff used it to communicate with target publishers. Sales managers traditionally greet the partner companies circulating a calendar at the end of a year in Japan and the calendar is usually not charming. ‘Zero-mega’ staffs took a poster with them and distribute it instead of a calendar. It looked new to publishers and lead to good conversation.

The main target is publisher.