The Campaign

We found that consumers are more care about its memories, instead of numbers. A Hug,A Love song,A Travel,An Encounter,Each of our memories is an emotion or a story. Who has the ability to store memory forever then who will be meaningful.We want to make technology nicer and warmer, so we let Kingston to say about the memory of a story!

Creative Execution

First, we built an online Memory Cinema,We are the pioneer who use movies specification to film the memory all based on the true story.A boy who call 911 for looking for his mother, a police taught him how to forgot the pain, and remember the love memories - this is “When red balloons fly”. The movie is really professional for Golden Horse Film Festival.Even the movie channel spares times to play it. The producer company play the movie in theater.

1. YOUTUBE (TAIWAN) : 3,000,000 views 2. WeChat +YOUKU (CHINA) : 56,000,000 views 3. EBC :6,975,000 views 4. Reported on TV by no budget 5. Brand famous ranked first Kingston built the memory stick into a touching memory brand .

We launch our movies on Youtube, got Chinese Oscar awards on Golden Horse Film Festival and also play the film in the theater, the film has been spread through Facebook, even the movie channel spares 30 minutes to play it without budget.As soon as the theme song launched soundtrack, it topping the album charts and becoming popular.Let the Kowen Ko being a singer and awarded the best singer of the year in the Golden Melody Awards.

Kingston know the touching and unforgettable memories are the most important thing for consumer. So Kingston decided to put touching memory story into movies to bring out people's tears.First, we perfectly reproduced the town in America.Second,we put the film on Youtube and quickly became very popular through Taiwan and Greater China.