| Title | PHODOGRAPHER |
| Brand | MARS JAPAN |
| Product / Service | MARS JAPAN |
| Category | A03. Online: Fiction & Non-Fiction |
| Entrant | BBDO JAPAN Tokyo, JAPAN |
| Idea Creation | BBDO JAPAN Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Masaki Honda | BBDO Japan | Creative Director |
| Masaki Honda | BBDO Japan | Executive Creative Director |
| Tatsuro Kumaki | I&S BBDO inc. | Copywriter |
| Takuya Miyamoto | I&S BBDO inc. | Art Director |
| Yukina Oshibe | I&S BBDO inc. | Planner |
Dogs were always the ones being photographed. What if they take photos of the family they live with? Here is the debut of dogs as “PhoDOGrapher”.
We invited 3 dog owner families and gave surprise photo shoots by their loved dogs.
- A post-project survey indicated that the intention to have dog rose by 10% after the ad contact. The intention to buy MARS product also rose by 12%. - The video went viral all over Japan and spread over more than 150 countries. - Free media exposure reached to approx. $400,000.
Dogs were always the ones being photographed. What if they take photos of the family they live with? Here is the debut of dogs as “PhoDOGrapher”.
Under a collaboration of MARS Japan pet food brands, this project was released for a national “Smile Day” on Feb. 5th.