Radio Script
A03 / 15 00053 NEW ZEALAND
Title: LOWER BACK TATTOO
Advertiser: MARS
Product / Service PEDIGREE
Script In English:
MVO: Society looks at your lower back tattoo and assumes you don’t read good.

It assumes your dad wasn’t around much, that your house was a trailer and that childhood dance recitals now form the basis of your career.

Society looks at your lower back tattoo and assumes you could count the number of lovers you’ve had on one hand... if that hand was holding a calculator. A dog looks at your lower back tattoo and thinks,

SFX: DOG BARK

MVO: Dogs don’t judge. Pedigree. Feed the good.
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