Brief Explanation

The ad: Sounds made by cars (such as doors shutting, horns beeping, cars driving past etc.) are arranged to recreate the classical piece 'Spring' by Vivaldi. This is then affirmed by a recording of the actual piece, which plays under the VO announcement of the upcoming Toyota-sponsored concert of classical music to raise money for charities in Asia. Context: Enjoyed primarily by smaller groups and elitist circles, the mainstream popularity of classical music across Asia is generally low. We wanted to use Toyota’s brand recognition to give classical music a twist and open it up to a wider, as well as younger audience.