| Title | BIG CATS |
| Brand | SPORTSBET |
| Product / Service | CASH OUT |
| Category | A04. Consumer Services |
| Entrant | BMF ADVERTISING Sydney, AUSTRALIA |
| Entrant Company | BMF ADVERTISING Sydney, AUSTRALIA |
| Advertising Agency | BMF ADVERTISING Sydney, AUSTRALIA |
| Production Company | RUMBLE STUDIOS Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Cam Blackley | BMF | Executive Creative Director |
| Jim Curtis | BMF | Creative |
| Ryan Fitzgerald | BMF | Creative |
| Daniel Lacaze | BMF | Client Service Director |
| Will Woods | BMF | Account Director |
| Esta Lau | BMF | Agency Producer |
| Tone Aston | Rumble Studios | Sound Design |
| Michael Gie | Rumble Studios | Audio Producer |
With the following radio campaign, the first ad “Walkout” always played at the start of an adbreak and then the following ads in the campaign were played throughout the ad break among ads for other products. Sportsbet is Australia’s largest online sports betting company. ‘Cash Out’ is a feature that allows people to freely back out of a bet, even if a match has already begun. In this radio campaign, the first ad “Walkout” is always played at the start of an ad-break, and then the following ads in the campaign were played throughout the ad-break among ads for other products