Spikes Asia 2023

Title Brand Product / Service	Entrant Company	Location	Award
A05 Product Launch/re-Launch or Multi-Product Promotion
RUNNING ENASAVE SUMITOMO RUBBER(CHINA)CO. ENASAVE NEXT	BEIJING DENTSU ADVERTISING Shanghai	CHINA
COMMERCIAL SONG COVER! LOTTE CO. CHEWING GUM	DENTSU Tokyo	JAPAN
NIVEA FLAUNT IT! BEIERSDORF MALAYSIA SKINCARE	FCB Kuala Lumpur	MALAYSIA
A06 Use of Broadcast in a Promotional Campaign
BOAT RACE 2014 / GUESS WHO? CAMPAIGN BOAT RACE PROMOTION ASSOCIATION PUBLIC COMPETITION SPORTS	C3 FILM Tokyo	JAPAN
WONDER CORE: ABS TRAINING JUST BY FALLING OVER OAK LAWN MARKETING WONDER CORE	HAKUHODO Tokyo	JAPAN
A DIM JACK HI-JACK MCDONALD'S HONG KONG McDONALD'S	OMD HONG KONG	HONG KONG
LISTENING TO HOPE CHULABHRON HOSPITAL CHULABHRON HOSPITAL	THE LEO BURNETT GROUP THAILAND Bangkok	THAILAND
FAMILY MEALS MATTER: TURING MEALTIME SERMONS INTO CONVERSATIONS MONDE NISSIN CORPORATION PUBLIC AWARENESS MESSAGE	PUBLICIS JIMENEZBASIC Makati City	THE PHILIPPINES	Short List
A07 Use of Print or Standard Outdoor in a Promotional Campaign
SHINE CANON CAMERAS	LEO BURNETT SYDNEY	AUSTRALIA
THE TEST DRIVE BILLBOARD LAND ROVER LAND ROVER	Y&R SINGAPORE	SINGAPORE	Short List
THE WORLD'S FIRST BILLBED MOLTYFOAM MATTRESSES	BBDO PAKISTAN Lahore	PAKISTAN	Bronze
COVER RACISM CEYLON NEWSPAPERS NEWSPAPER	TBWA\SRI LANKA Colombo	SRI LANKA
OPERATION ZERO MOSQUITO MUNICIPAL CORPORATION OF GREATER MUMBAI (MCGM) INSECTICIDE DEPARTMENT FOR PUBLIC HEALTH	FCBULKA GROUP Mumbai	INDIA
BOOM, BOOM, BLOOM! MIXI MONSTER STRIKE VIDEO GAME	DENTSU Tokyo	JAPAN
SHOWROOM HOME DELIVERY AUDI JAPAN AUDI A3	TOW Tokyo	JAPAN
A08 Use of Competitions & Promotional Games
MRS. IDOL EZAKI GLICO FROZEN TREATS	ENGINE FILM Tokyo	JAPAN
WHERE'S MY WALLET COMMONWEALTH BANK CARDLESS CASH	M&C SAATCHI Sydney	AUSTRALIA	Short List
REVERSE REVIEWS ART SERIES HOTEL GROUP ART SERIES HOTEL	CUMMINS & PARTNERS Melbourne	AUSTRALIA
BE THE MAN NESTLE VIETNAM COFFEE	PUBLICIS Ho Chi Minh City	VIETNAM
THE ULTIMATE CUP 7-ELEVEN AUSTRALIA SLURPEE	ISOBAR Melbourne	AUSTRALIA
A09 Sponsorship or Partnership Campaigns
DRIVEN TO PERFORM. TO SAN SIRO. TOYO TIRE & RUBBER CO. AC MILAN SPONSORSHIP CAMPAIGN	BRIDGE Kyoto-City	JAPAN
MINE-SHINE 2015 GRADUATION CAMPAIGN UNI-PRESIDENT ENTERPRISES CORPORATION, MINE-SHINE PRODUCT/BEVERAGE	SHAPE ADVERTISING TAIPEI	CHINESE TAIPEI
LIVE DIVE LION BEER	DDB GROUP NEW ZEALAND Auckland	NEW ZEALAND
SLIDELINER SAMSUNG CURVED HDTV	TRAFFIK Sydney	AUSTRALIA	Gold Spike
TOUCH THE PICKLE P&G INDIA WHISPER	BBDO INDIA Mumbai	INDIA	Short List
CUPID GAMES UNILEVER CLOSEUP	PHD SINGAPORE	SINGAPORE
UBER ICE CREAM UNILEVER MAGNUM	PHD Shanghai	CHINA
B01 Use of Digital in a Promotional Campaign
FREE MATERIAL IDOL STAFF-UP MIKA & RIKA	DENTSU Tokyo	JAPAN
THE SELF SPONSORED STORY JAGUAR CHINA XJL CAR	BLUEFOCUS Shanghai	CHINA
THE SLOWEST LETTER SK TELECOM TELECOMMUNICATION	SK PLANET Seoul	SOUTH KOREA
AUPRES SUNCARE EVENT ACTIVATE YOUR BEAUTY SHISEIDO LIYUAN COSMETICS CO. AUPRES	BEIJING DENTSU ADVERTISING Beijing	CHINA
FREE-NITURE GOGO VAN DELIVERY & LOGISTIC SERVICE	LEO BURNETT HONG KONG	HONG KONG
INFREQUENT FLYERS CLUB TIGERAIR INFREQUENT FLYERS CLUB	McCANN MELBOURNE	AUSTRALIA	Silver
PAPER FASHION KIDS 3M JAPAN SCOTCH®	ASATSU-DK Tokyo	JAPAN
OK GO: I WON’T LET YOU DOWN OK GO HUNGRY GHOST ALBUM	MORI Tokyo	JAPAN
TAOM IS HERE BINGGRAE JUICE	CREATIVIA Seoul	SOUTH KOREA
SHRIMP FRYING CANNON & SUPER FRYING DUMPLING NTT DOCOMO ADVANCED LTE NETWORK	TOKYU AGENCY Tokyo	JAPAN	Short List
POINTS DESTINATION QANTAS FREQUENT FLYER AIRLINE	WITH COLLECTIVE Sydney	AUSTRALIA
HOUSE OF LITTLE MOMENTS UNI-PRESIDENT UNI-NOODLE	ADK TAIWAN	CHINESE TAIPEI
NAMIE AMURO ANYTHING FOR GOOGLE CHROME DIMENSION POINT / AVEX MUSIC CREATIVE _GENIC' ALBUM RELEASE	EPOCH Tokyo	JAPAN
BANANART UNIFRUTTI JAPAN CORPORATION CHIQUITA BANANA	DENTSU Tokyo	JAPAN
#MEALFORAMEAL VIRGIN MOBILE AUSTRALIA TELCO	HAVAS WORLDWIDE AUSTRALIA Sydney	AUSTRALIA	Short List
GAME OF BALLS BLUE BALL FOUNDATION TESTICULAR CANCER AWARENESS	M&C SAATCHI Sydney	AUSTRALIA	Bronze
MELANOMA LIKES ME MELANOMA PATIENTS AUSTRALIA MELANOMA AWARENESS	GPY&R Brisbane	AUSTRALIA	Gold Spike
RELEASE YOUR SUMMER IN 100 WAYS COCA-COLA CHINA SPRITE	ISOBAR CHINA GROUP Shanghai	CHINA
FRYING PAN RELAY TV SHOPPING LABORATORY CO. FRYING PAN	DENTSU Tokyo	JAPAN
DO YOU KNOW HOW MUCH LAUNDRY MOM HAS DONE YOUR LIFETIME UNILEVER – OMO HOUSEHOLD LAUNDRY	SAPIENTNITRO Shanghai	CHINA
POWER UP YOUR LIFE BOSCH BOSCH POWER TOOLS	EDELMAN Shanghai	CHINA
THE FLYING FARM FRIESLANDCAMPINA VIETNAM DUTCH LADY 20+	LEO BURNETT VIETNAM Ho Chi Minh City	VIETNAM
WATCH IT WITH THE S6 SAMSUNG GALAXY S6	LEO BURNETT VIETNAM Ho Chi Minh City	VIETNAM

A05 Product Launch/re-Launch or Multi-Product Promotion
RUNNING ENASAVE
SUMITOMO RUBBER(CHINA)CO. / ENASAVE NEXT

BEIJING DENTSU ADVERTISING Shanghai

CHINA
COMMERCIAL SONG COVER!
LOTTE CO. / CHEWING GUM

DENTSU Tokyo

JAPAN
NIVEA FLAUNT IT!
BEIERSDORF MALAYSIA / SKINCARE

FCB Kuala Lumpur

MALAYSIA

A06 Use of Broadcast in a Promotional Campaign
BOAT RACE 2014 / GUESS WHO? CAMPAIGN
BOAT RACE PROMOTION ASSOCIATION / PUBLIC COMPETITION SPORTS

C3 FILM Tokyo

JAPAN
WONDER CORE: ABS TRAINING JUST BY FALLING OVER
OAK LAWN MARKETING / WONDER CORE

HAKUHODO Tokyo

JAPAN
A DIM JACK HI-JACK
MCDONALD'S HONG KONG / McDONALD'S

OMD HONG KONG

HONG KONG
LISTENING TO HOPE
CHULABHRON HOSPITAL / CHULABHRON HOSPITAL

THE LEO BURNETT GROUP THAILAND Bangkok

THAILAND
FAMILY MEALS MATTER: TURING MEALTIME SERMONS INTO CONVERSATIONS
MONDE NISSIN CORPORATION / PUBLIC AWARENESS MESSAGE

PUBLICIS JIMENEZBASIC Makati City

THE PHILIPPINES

Short List