Title | WATER LAMP |
Brand | THE NORTH FACE PHILIPPINES |
Product / Service | THE NORTH FACE PHILIPPINES |
Category | C03. Other Consumer Products (including Durable Goods) |
Entrant | Y&R PHILIPPINES Manila, THE PHILIPPINES |
Entrant Company | Y&R PHILIPPINES Manila, THE PHILIPPINES |
Advertising Agency | Y&R PHILIPPINES Manila, THE PHILIPPINES |
Name | Company | Position |
---|---|---|
Marcus Rebeschini | Y&R Asia | Executive Creative Director/Asia |
Badong Abesamis | Y&R Philippines | Executive Creative Director |
Herbert Hernandez | Y&R Philippines | Executive Creative Officer |
Sandy Salurio | Y&R Philippines | Executive Art Director |
Shackie Caccam | Y&R Philippines | Associate Creative Director |
Az Talal | Y&R Philippines | Copywriter |
Karl Nylander | Y&R Philippines | Art Director |
Carlos Averion | Y&R Philippines | Studio Manager/Final Artist |
Ariel Bautista | Y&R Philippines | Print Producer |
Emir Shafri | Y&R Singapore | Associate Creative Director |
Hisashi Matsui | Y&R Singapore | Art Director |
Cassie Ng | Y&R Singapore | Art Director |
Poma Malantic | Y&R Philippines | Business Unit Director |
Ria Dhutti | Y&R Philippines | Account Supervisor |
To get the innovative Water Lamp, customers had to buy at least Php 5000 worth of The North Face products in stores. The Water lamp pushed the customer to buy more The North Face gear.
To help sell more The North Face products per purchase.
During the time of the promo (April 2015), The North Face observed a sales growth of 26% across all stores in Manila vs. same time last year. This is a significant achievement, as The North Face's market in the metropolis is already considered mature.
The Water Lamp embodies the spirit of exploration which The North Face stands for.