WATER LAMP

TitleWATER LAMP
BrandTHE NORTH FACE PHILIPPINES
Product / ServiceTHE NORTH FACE PHILIPPINES
CategoryC03. Other Consumer Products (including Durable Goods)
EntrantY&R PHILIPPINES Manila, THE PHILIPPINES
Entrant Company Y&R PHILIPPINES Manila, THE PHILIPPINES
Advertising Agency Y&R PHILIPPINES Manila, THE PHILIPPINES

Credits

Name Company Position
Marcus Rebeschini Y&R Asia Executive Creative Director/Asia
Badong Abesamis Y&R Philippines Executive Creative Director
Herbert Hernandez Y&R Philippines Executive Creative Officer
Sandy Salurio Y&R Philippines Executive Art Director
Shackie Caccam Y&R Philippines Associate Creative Director
Az Talal Y&R Philippines Copywriter
Karl Nylander Y&R Philippines Art Director
Carlos Averion Y&R Philippines Studio Manager/Final Artist
Ariel Bautista Y&R Philippines Print Producer
Emir Shafri Y&R Singapore Associate Creative Director
Hisashi Matsui Y&R Singapore Art Director
Cassie Ng Y&R Singapore Art Director
Poma Malantic Y&R Philippines Business Unit Director
Ria Dhutti Y&R Philippines Account Supervisor

Brief Explanation

To get the innovative Water Lamp, customers had to buy at least Php 5000 worth of The North Face products in stores. The Water lamp pushed the customer to buy more The North Face gear.

The Brief

To help sell more The North Face products per purchase.

Describe the success of the promotion with both client and consumer including some quantifiable results

During the time of the promo (April 2015), The North Face observed a sales growth of 26% across all stores in Manila vs. same time last year. This is a significant achievement, as The North Face's market in the metropolis is already considered mature.

Explain why the method of promotion was most relevant to the product or service

The Water Lamp embodies the spirit of exploration which The North Face stands for.