Brief Explanation

We invited famous dancers to create a "milkshake dance" in conjunction with three famous body trainers. Broadcast the milkshake dance instructional video through different broadcast platforms to heat up attention for the "milkshake dance", so that consumers can learn the milkshake dance at any time and understand the "milkshake" product.

The Brief

● Nowadays many people have doubts in direct sales and don't even want to hear about it. So our goal is to turn around consumers' fixed impressions of direct sales and establish Herbal Life's brand image as the "weight management expert". Increase awareness of the star product "milk shake". ● To help more people to control weight and have a slim figure. ● Suppoted by famous dance instructors to gain attention ● Fun and easy instructions to attract maximum participation

Describe the success of the promotion with both client and consumer including some quantifiable results

● During the time of the online event, there was 1191174 hits, exceeding estimated KPI by 227%. The list collection number, which is the most important factor in direct sales,will also exceed estimated KPI by 174% to successfully create a healthy "weight management expert" image and win goodwill for the brand. ● The Milkshake was featured on super-popular dedicated video channel. Herbal Life's approach to health management is fun but doesnt' let you goof off!

Explain why the method of promotion was most relevant to the product or service

● We have invited four famous body trainers to use their expertise to create a "Milkshake" dance and to give one on one online instruction. ● From a mermaid figure to a slim abdominal contour, any time any place, every day for three minutes, an easy way to dance into a perfect figure. ● Use the fun "Milkshake" teaching channel to let consumers understand the "Milkshake" a nutritional supplement which allows you to lose weight the healthy way.