| Title | JUMBO |
| Brand | PETA ASIA |
| Product / Service | ETHICAL TREATMENT OF ANIMALS |
| Category | A17. Fundraising, donations & appeals |
| 1 of 2 Campaign | |
| Entrant | Y&R SHANGHAI, CHINA |
| Entrant Company | Y&R SHANGHAI, CHINA |
| Advertising Agency | Y&R SHANGHAI, CHINA |
| Media Agency | ASIARAY MEDIA GROUP Shanghai, CHINA |
| Name | Company | Position |
|---|---|---|
| Ong Kien Hoe | Y&R Shanghai | Executive Creative Director |
| Nils Andersson | Y&R Shanghai | Executive Creative Director |
| Bel Ong | Y&R Shanghai | Head of Design |
| Joao Pereira | Y&R Shanghai | Art Director |
| Andy Yang | Y&R Shanghai | Designer |
| Adam Miranda | Y&R Shanghai | Copywriter |
| Tom Tang | Y&R Shanghai | Designer |
| Wang Fan | Y&R Shanghai | Designer |
| Travis Zhou | Y&R Shanghai | Senior Account Director |
| Kitty Lang | Y&R Shanghai | Production Manager |
| Sandy Wang | Y&R Shanghai | Traffic Manager |
| Joao Pereira | Y&R Shanghai | Senior Designer |
BRIEF/CHALLENGE Despite the Chinese government banning animal circus performances, Chinese circuses still feature stunts involving animals, because of its popularity with the paying public and foreign tourist. In fact, Chinese circuses are among the worst globally for outright neglect and cruel training methods involving fear, deprivation and beatings. To stop the cruelty, regulation wasn't enough. We had to stop the demand.