| Title | CLEAN AIR IN A BOX |
| Brand | VOLKSWAGEN GROUP CHINA |
| Product / Service | VEHICLES |
| Category | A02. Corporate Responsibility |
| Entrant | DDB CHINA GROUP Shanghai, CHINA |
| Entrant Company | DDB CHINA GROUP Shanghai, CHINA |
| Advertising Agency | DDB CHINA GROUP Shanghai, CHINA |
| Production Company | A NEW LIFE FILMS Shanghai, CHINA |
| Name | Company | Position |
|---|---|---|
| Richard Tan | DDB China Group | Chief Executive Officer |
| Jimmy Lam | DDB China Group | Vice-Chairman |
| Tim Cheng | DDB China Group | Chief Creative Officer |
| Ng Jit Hoong | DDB China Group | Managing Director |
| Steven Cheng | DDB China Group | Creative Director/ Art Director |
| Shu Teoh | DDB China Group | Copywriter |
| Johnson Zhang | DDB China Group | Art Director |
| Ivan Zee | DDB China Group | Producer |
| Chen Shaobai | DDB China Group | Production |
| Mimi Cheng | DDB China Group | Narrator |
| Nelson Cho | A New Life Films | Director |
Air pollution in China is causing major respiratory diseases. Air purifier machines can reduce pollutants but they are unaffordable for many people. Our initiative is to help students in the most polluted cities in China to have cleaner air in their classrooms. Using Volkswagen cabin air filters, we created low cost DIY air purifiers that were made out of packaging cardboards, and we traveled to schools to teach students how to make them for their classrooms. Volkswagen will continue to rollout this initiative to schools, filtering over 9 million cubic meters of classroom air for half a million young students everyday.
Volkswagen is committed to reduce carbon emissions through their New Energy Vehicle technologies. We believe this responsibility does not stop with their cars. Our goal is to help schools in the most polluted cities in China to have air purifiers in classrooms.
Volkswagen will continue to roll out the 'Clean Air in a Box' initiative to the most needed schools across China. Filtering over 9 million cubic meters of classroom air and benefiting half a million students with cleaner and healthier air everyday.
We call it - Clean Air in a Box. It contains a small electric fan, a genuine Volkswagen Cabin Air Filter and a specially designed carton box, making healthier classrooms by filtering the pollutants in the air, in a fun and educational way.
Hazardous air pollution days are getting more regular in cities across China. To breathe air without harmful chemicals and pollutants that cause serious respiratory diseases, one has to spend thousands of dollars to buy expensive air purifier machines, which not everyone can afford.
Volkswagen has been providing millions of drivers and passengers clean air in their car from hostile environment on the road. Cabin Air Filter. It's designed to remove harmful chemicals and gases such as Hydrocarbon, Ozone, Sulfur dioxide, Nitrogen dioxide and dirt, very similar to the functions of filter from air purifier machines. Our idea is to provide low cost DIY kits to schools' children in the badly affected areas to make their own fully functional air purifiers.